EP248 - Cyber 5 with Salesforce's Rob Garf  Rob Garf (@retailrobgarf) the VP of Strategy and Insights, Retail and Consumer goods at Salesforce. Rob also earned a 10/10 from @ratemyskyperoom which makes me extremely jealous. Cyber Week online sales unfolded in the pattern we expected after the first three quarters of the year. Digital sales surged an unprecedented 71% in Q2 globally and significantly grew 55% in Q3 globally. We forecast 30% growth for the entire holiday season, November 1 – December 26. For the largest two digital days of the season, specifically, Black Friday came in right on target with 30% growth and Cyber Monday grew at a lower rate of 18% year-over-year (YoY) globally. Salesforce Holiday Portal Blog Post for Cyber Five LinkedIn Livestream from Rob and Jason discussing Cyber Five. We cover key trends, including changes to holiday behavior due to Covid-19, winners and losers, mobile trends, promotion trends, and omni-channel tactics. Episode 248 of the Jason & Scot show was recorded live on Tuesday, December 1st, 2020. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 248 being recorded on Tuesday December 20 twenty that’s December 1st I can’t believe it’s already December I’m your host Jason retailgeek Goldberg and as usual I’m here with your clothes Scot Wingo. Scot: [0:42] Hey Jason and welcome back Jason Scott’s show listeners. It’s the day after Cyber Monday Jason’s on his 10th venti latte so he’s a little jumpy he’s a little excited this is a big day for him this is where he really, really earns this keep over at big company he works for earns every letter of that title that he has there. Jason it is after Cyber Monday and we are here to help listeners dig into what happened with the Cyber five turkey five or it seems like the Hipster thing this year is be fcm not sure what that stands for but that’s what everyone is saying. Join us on the show and walk us through what they saw and their data is Rob Garth he is the VP of strategy and insights of retail and consumer goods at a little software company called salesforce.com. Rob: [1:31] Hey Scott hey Jason such a pleasure to be here happy I guess cyber we khash sorta kinda happy holidays anyways. Scot: [1:38] Happy giving Tuesday. Rob: [1:40] There you go good call. Jason: [1:44] Scot always has to take the high road doesn’t he. Rob: [1:47] I know he’s so good he’s so good. Jason: [1:48] It’s awesome to have you on the show Rob part of me I’m debating whether we should pretend that we haven’t been talking all day all ready or not. Rob: [1:56] Yeah I don’t know how do you want to play that off but it’s good to talk to you as always and I still what we’re going to talk about today I wonder. Jason: [2:04] Yeah I don’t know there’s anything going on in the industry but before we jump into it one of the things we always like to do on the show is give listeners a little bit of background about our guests so can you give us the the recap about how you got into the digital Commerce Basin and what you do at Salesforce. Rob: [2:21] Yeah sure absolutely it again, thank you so much such a privilege to be on your show and certainly during this crazy time of the holidays to be able to share some data share some stories and get all of our, perspective so as you mentioned I head up our strategy and insights team for retail and consumer goods I came to Salesforce by way of the, demandware acquisition which is coming up on about five years but been in around retail for gosh quite some, time including practitioner back in the day leading e-commerce for Lids I then moved to the analyst world where LED retail for am our research which got acquired by Gartner and then pr