EP282 - Cyberweek Recap with Salesforce's Rob Garf  Rob Garf (@retailrobgarf) is VP and GM, Retail at Salesforce. Rob returns to the show for the third time (EP249 and EP110) to talk about November, and especially cyber week e-commerce sales. The Salesforce shopping index combines data and holiday insights on the activity of more than a billion global shoppers across more than 54 countries powered by Commerce Cloud, billions of consumer engagements and millions of public social media conversations through Marketing Cloud, and customer service data powered by Service Cloud. We cover e-commerce sales in November 2021 vs 2020 and 2019. First mile issues, last mile issues, inflation, winning and losing categories, predictions for December. Episode 282 of the Jason & Scot show was recorded on Tuesday, November 30th, 2021 http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scot show this is episode 282 being recorded on Tuesday November 30th 20:21 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scott Wingo. Scot: [0:39] Hey Jason and welcome back Jason Scott showed listeners well Jason we’re in the thick of it we are recording this the day after Cyber Monday this is our favorite time of the year and who better to help us recap the turkey five than longtime friend of the show Rob Garf he is the VP and GM retailgeek at Salesforce and he is here to sling some hot data and some fresh takes welcome Rob. Rob: [1:06] Hey Scott Jason it’s great to be here as always happy holidays. Jason: [1:12] Happy holidays to you Rob I feel like it wouldn’t be holidays if I if we weren’t recording a podcast with you it’s kind of an annual tradition. Rob: [1:20] Absolutely look forward to it every year. Jason: [1:22] So before we jump into it remind our listeners who you are and what you do for Salesforce. Rob: [1:30] Yeah absolutely some VP and GM for retail so what that means is I oversee the industry product solution and insights and the insights portion is really what brings me here today we have a team whose Charter is really to stay out in the industry understand where. The retail space is going and that helps us really think about our products and solution but also have really interesting. And informative conversations with our customers as well and most of that data and Analysis is based on our shopping index are shopping index looks at all the data that flows through the Commerce Cloud platform we obviously bubble that up. We strip out all the pii data and it really becomes the de facto standard of what’s happening in retail and this is our holiday it’s our Super Bowl where we really allow the data to come to life and not only project where. The industry is going over the critical holiday time but report on it so it’s been a couple of sleepless nights over the last week and really excited to be here today to crawl through the data and just have really good conversations with two good friends. Jason: [2:38] We are excited to do it and I’m extra excited because if I’m not mistaken it seems like you have a bigger scope than you did last time you were on the show did you get a promotion because of what a good job you did on the show. Rob: [2:52] I think it was exactly that and I appreciate it by the way your check is in the mail yeah you know certainly. It’s important to Salesforce to look at Industries and industries as a practice within Salesforce has really then one of the focus one of the priority areas over the last couple years and so for retail taking a real close look at what products what Solutions we have to bring to Market across the entire supply chain obviously in Salesforce we grew up in the sales and service space grew to marketin