EP197 - Personalization Deep Dive This episode is a deep dive into Personalization. Definition and Level Setting Best Commerce Practices Future Opportunities Conclusion and Recommendations Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 197 of the Jason & Scot show was recorded on Monday, September 30. 2019. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this episode is being recorded on Monday September 30th 2019 I'm your host Jason retailgeek Goldberg and as usual Wingo. Scot: [0:37] He Jason and welcome back Jason Scott show listeners a couple exciting things number one we are in the same room which rarely happens I think maybe one 18th of our episodes are in person we're we're in the same room so that's always fun. Jason: [0:52] Are we always going to see you at their my favorite and when we need to break out and you know use the big brains 100% of our brain for an episode I feel like we do our best work when we're together in the room. Scot: [1:02] Absolute between us we have a brain so one of the big request we've been getting a lot of lately is for another Deep dive. Jason: [1:12] Jason and Scott show. Scot: [1:25] So today show is going to be a deep dive and about a year ago so apologies. Everybody we we put out a call for listener request on deep Dives and one of the number one requested topics was personalization, that is one of Jason Specialties he's flying around the country constantly giving this talk for millions of dollars an hour so you guys are getting a great treat the only cost for this one is five stars so if you like what you hear give us five stars other people are paying high 9 figures for this talk so I'm going to be a fly on the wall in this one I'm going to inject hopefully some kind of intelligent comments as we go along but Nick kick it over to Jason who's going to, dive deep into the world of personalization. Jason: [2:13] Did you just tell everyone that I go around the world with a can presentation that's exactly the same for every audience that's about personalization. Scot: [2:21] I'm sure you personalize it that's let's talk about that do you personalize your personalization. Jason: [2:25] I for sure personally the cover slide and nothing else. Scot: [2:28] Okay well that counts. Jason: [2:30] Yeah and we we may talk about that but I've tried to break the show up into four main components today we're going to do a little bit of talking about, definition of personalization and level setting everyone get kind of all of us on the same page then I'm going to talk about what I see as sort of best practices today, country folks are doing and what some of the best examples are out there personalization and we're going to as we always do in the show kind of pivot to the near future and talk about what's coming and what's what's down the road a little bit in terms of personalization and maybe wrap things up with a, couple of conclusions and recommendations that folks can take to their day job if they're thinking about personalization. [3:14] So with that let's Jump Right In to the definition and the first thing I would like to remind people about more talking about personalization is. [3:25] The beginning of Commerce by the phone almost all shopping experience were personalized like shopping was a very one one experienced you are usually working directly with a merchant, and that Merchant was personalizing the shopping experience, to every one of their customers so yeah if you're old enough to have watched a Little House on the Prairie and you think of mr. Ingalls General Store, misery Ingles new a