EP191 - UNTUCKit Chief Digital Officer Lockie Andrews Lockie Andrews is the Chief Digital Officer of UNTUCKit (@untuckit).  In this broad-ranging interview, we discuss UNTUCKit origin, Omni-Channel strategy, customer acquisition, Amazon, and challenges and opportunities of scaling a direct to consumer business. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 191 of the Jason & Scot show was recorded on Wednesday, August 21st, 2019. live from the eTail East trade show in Boston, MA. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this episode is being recorded live from the etail East trade show in Boston on Wednesday August 21st 2019 I'm your host Jason retailgeek Goldberg and unfortunately Scott was unable to join us today so you're getting twice the Jason for half the usual cost and if that weren't a great enough deal I'm sweetening the pot by asking a request to be on the show today so this morning were talking to aqui Andrews who's the chief digital officer untuckit welcome to the show lucky. Lockie: [0:59] Thanks for having me. Jason: [1:00] I am super excited to have you for listeners that may not have experienced the life-changing, advantage of owning an untuckit shirts can you give us the to the Reader's Digest on who you guys are. Lockie: [1:16] Absolutely thank you again for having me and it's super exciting to be here to talk about until, untuckit was started by Chris Rock a Bono and Erin San Andres they're still actively involved in the business which is amazing and they had a simple idea of creating the perfect untuckit shirt as some of you may not realize it but the traditional shirt is not meant to be worn untucked and it actually looks a bit sloppy so they had the great idea to design a shirt that would make men feel and look sharp even at their most casual. Jason: [1:48] I feel like that was a great Insight were they in the apparel business and so this was like a new thing or or did they have that insight as a user and have to figure out how to get into the apparel business. Lockie: [2:01] Totally as a user and they were not in the apparel business but notice that now traditional shirts are just designed to have longer Tails so by having the bright idea to actually design something that didn't exist at the time they took it upon themselves to design at shirt and it took them several years to prove but now we're in a movement wear untucked shirts are a real thing and we're excited about it. Jason: [2:25] Yeah I know I definitely think that a real thing I feel so I work at a big digital agency and there's there's kind of this up for the men there's kind of fishes uniform which is like jeans and a sport coat and I I feel like we're right at the Tipping Point where you're it's possible to show up at a client meeting she's me in an untucked shirt, and so now it's it's like a little boy that's my question to my like account manager before I go visit a client like at his talk to her on top. Lockie: [2:59] Yeah and it's it's been going on and it's been a good Tailwind for us when they started the brand they actually didn't think that it would be a brand that would extend past now the Millennials The Pool Guys in the off, but what we find is with the casualisation of America and general, and the fact that body shame so our average age is actually 2260 which was really surprising but part of it is your body changes and we designed shirts for all bodies which is something that the traditional apparel industry had not thought of. Jason: [3:29] Awesome well I'm glad it's going well I want to dig into your business a little b