EP187 - Euromonitor Michelle Evans - Commerce 2040   Michelle Evans (@mevans14) is the Senior Head of Global Digital Consumer Research at Euromonitor Intl. She recently published a new report, "Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement." Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 187 of the Jason & Scot show was recorded on Wednesday, September 4. 2019. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 187 being recorded on Wednesday September 4th 2019, I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scott Wingo. Scot: [0:39] Hey Jason's going to be back with you welcome back Jason and Scott show listeners Jason the folks over at euromonitor recently released a really awesome report that's right up our alley here at the Jason Scott show it's called Commerce 2040. So if you're doing the math on that is 2019 when recording that so it's about 21 years in the future it's a broad and Really Brave look at where retails going by 2040 as well as some of the intersections of Commerce in the home and entertainment. And help us walk through it here on the show we have the report's author Michelle Evans Michelle is the senior head of digital Global consumer research at euromonitor and joins us live from Chicago. Michelle: [1:28] Thanks for having me. Scot: [1:29] It's great to have you Michelle on the show I just want to report Jason has four words in his title and you have six so I believe you should get paid 50% more so we'll we'll discuss that after the show how the correlation of, titles word titles and compensation should match. Michelle: [1:48] I appreciate the appeal for more. Jason: [1:53] Michelle you're Taylor just one of many reasons you should probably get paid more than you. That kind of time on the show but would you always like to kick out the show by getting a little bit of syrup for your background for a guest so can you tell us a little bit how you found yourself in the. The consumer research world. Michelle: [2:14] Yeah actually I started as a journalist initially in my career and during the recession I had a come-to-jesus moment beside it probably wasn't the best for me a long-term so I started looking for other jobs so I was last at crain's Chicago business which is a business publication in Chicago operates other places as well they have City pubs but, I started looking at research jobs PR jobs that kind of thing euromonitor was actually looking for a former business journalist and so I joined I started focusing first on payments I dream about 9 years ago did that for a good four years and then I brought to leadership Nigeria to launch a product called today and we covered did Chelan are more Berkeley German offers from retail too Foodservice to travel to a beauty and personal-care but I thought we could do something more for our clients provide Marvel 360 look at the digital consumer so it launched in February of 2016. Jason: [3:28] That's awesome and for our most loyal listeners they're going to be somewhat familiar with euromonitor because you are actually the second Michelle from euromonitor that's been on the show. Michelle: [3:38] Correct. Jason: [3:39] But Michelle Grant was on the show number of years ago back in episode 34 when we're still figuring out how to do it so now that we've got all the Kinks worked out. We're at we're excited to have the Aging. Michelle: [3:55] Work work side Reebok. Jason: [3:58] So for folks that they don't have that episode fresh in their mind can you refresh everyone's memory about sort of who your monito