EP156 - Profitero's Keith Anderson Holiday Recap  Keith Anderson (@KeithAnderson) is the SVP of Strategy and Insights at Profitero.  Profitero is a leading global provider of e-commerce analytics for brands and retailers.  As head of strategy & insights for Profitero, Keith leads Profitero's product strategy and global analyst team.  In this episode, we discuss Keith's insights around last weeks Cyber-5 as well as 2018 in general. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 156 of the Jason & Scot show was recorded on Thursday, November 29th, 2018. Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 156 being recorded on Thursday November 29th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your toes Scot Wingo. Scot: [0:40] Hey Jason welcome back Jason Scott show listeners well this is the third and final part of a three-part series around our holiday 18 quote-unquote halftime coverage in the first episode we covered a lot of the news that came out of the holiday then we had Tamara Gaffney from Adobe to share sure do love how their day that was shaping up and we are excited to welcome as the third part, property Rose s VP of strategy and insights Keys Anderson to the show. Keith: [1:12] Thank you Scott thanks Jason great to be with you both. Jason: [1:16] It is awesome to have you I've been wanting to get you on the show for awhile Keith I'm a Avid follower of all the content you put on the internet so I'm excited to have a lot of conversation about it tonight. Keith: [1:26] Well likewise whenever I mention did I have a podcast people say I would like the Jason Scott show and I said yeah yeah I've always enjoyed it so good to be a guest. Jason: [1:37] That's a fabulous compliments so as you know from listening to the show when we have a guest on we always like to start by getting kind of a a brief synopsis of how you matriculated in your career and came to property row so what was your story. Keith: [1:53] Up my whole career has been in retail and consumer goods Consulting and Industry analysis and now, product management profitero's so started at kantar, Consulting is it sound known in in those days it was a company called MPI and then help start another industry Analysis company called three telnet Group which is now part of, Edge by Central and in what while I was there, my practice was really focused at the intersection of Technology with retailers Brands and consumers both in-store and in out of store, import of that work was helping some of the brands cope, even in those days this is seven or eight years ago with the proliferation of Technologies and Solutions in all of the inbound email that comes with the business development teams those companies, and there's a lot of noise and folks saying. [3:00] Which types of capability should we be exploring who's good until I had to have built up a view of the landscape and have been doing work with some investors and as it turned out the investors and profitero's, work with us that I had met before and really admired and they asked me hey we are thinking of trying something new what do you think, and I don't think they were expecting five pages of notes but I had a lot of ideas and they said well. [3:37] That actually sounds like a pretty good plan do you want to do it so I've been here for about 5 years and, in that time we built a global performance analytics platform for brand manufacturers so it it's been a nice way to apply, tell me what I know about the work in and apply it in a pretty different business than anything I didn't previously. Jason: [4:06] Nice you can quickly Avail me of a misperception if I have one but I I think of you guys as one of the Pioneers in a new category of analytics that I I tend to call digital shelf Analytics and is a a is that like a good description to you is that too narrow. Keith: [4:29] I think it is we we so