Did anyone say rebrand? Allow us to reintroduce you to Swanson Health, a 50-year-old brand pillar in the vitamin, minerals, and supplements industry.On today’s episode, Jess digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful? These are all questions we’re going to tackle in today’s episode.Tune in to learn: The full Swanson Health brand refresh journey and what made it a successWhat transparency in leadership can do to foster a collaborative environmentThe future of the Vitamin, Mineral, and Supplements industry Check out Swanson Health’s new brand video, “You Be Well, Now” here: https://www.youtube.com/watch?v=mtAXlEpYOj8--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite