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    100. How Popeyes scored a touchdown with their insights based marketing

    100. How Popeyes scored a touchdown with their insights based marketing

    FromDig In

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    100. How Popeyes scored a touchdown with their insights based marketing

    FromDig In

    ratings:
    Length:
    33 minutes
    Released:
    Apr 16, 2024
    Format:
    Podcast episode

    Description

    This week host Jess Gaedeke has an amazing conversation with Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen. They dive into the creation process behind their Super Bowl ad starring Ken Jeong, how insights plays an integral role in marketing and storytelling, and where the future of the QSR industry is heading.
    Released:
    Apr 16, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.