21 min listen
81. What can brands do to navigate consumer distraction?
FromDig In
ratings:
Length:
19 minutes
Released:
Jul 12, 2023
Format:
Podcast episode
Description
What can brands do to navigate consumer distraction?Taking a different path on this week’s #DigIn episode, we’re bringing you all of the insights from our Second Screen Culture study. @Gillian Geddie, associate VP at Dig Insights shares how consumers are engaging with their phones and other devices, how multi-device usage impacts online purchasing behaviors, and what advertisers can do to appeal to distracted consumers.Listen in to learn:
The impact of multitasking on our brains
Exploring the different usage groups and how to attract their attention
Understanding multiple screen usage
How multi-device usage is impacting online purchasing behaviors
How to capture consumer attention quickly, along with the top results from a recent survey on what companies are doing correctly to be memorable
----------Subscribe to our podcast on your favourite platforms:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Other platforms
Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
LinkedIn
Website
The impact of multitasking on our brains
Exploring the different usage groups and how to attract their attention
Understanding multiple screen usage
How multi-device usage is impacting online purchasing behaviors
How to capture consumer attention quickly, along with the top results from a recent survey on what companies are doing correctly to be memorable
----------Subscribe to our podcast on your favourite platforms:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Other platforms
Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
Website
Released:
Jul 12, 2023
Format:
Podcast episode
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