If we're going to sum up this episode in a couple of words it would be: taste elevation. On today's podcast episode, Jess has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brands (AKA Taste Elevation) at The Kraft Heinz Company. They explore the secrets behind taste elevation by blending various brands, crafting strategies that connect with today's consumers, and discover how brands make everyday products relevant in a rapidly evolving market.Tune in to learn: - The new Taco Bell and Kraft Heinz growing retail partnership (keep your eyes peeled at your local grocery store)- How to make marketing idea's come to life without a spending big- How companies are evolving to Gen-Z consumers--------------Subscribe to our podcast on your favourite platforms:
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