Culturally relevant branding might be one of the coolest things you'll learn about this week. This week Jess is joined by to Patrick Douville, Senior Global Manager of Lifestyle & Luxury, at Hyatt Hotels Corporation. Dig into the world of hospitality innovation as they explore the groundbreaking “Culture Lives Here” program for the Thompson brand, where diverse culture shifters collaborate across cities, creating unique live experiences. Tune in to learn: All about the “Culture Lives Here” program and how they’ve creating Thompson hotels a cultural home base for creativesNavigating the challenges of content creation and how to convey authentic stories in the current content-saturated environmentThe future of travel and marketing --------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Emma, Content Marketer at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite