87. Unlocking the power of influence

FromDig In

Start listening View podcast show

87. Unlocking the power of influence

FromDig In

ratings:

Length:

30 minutes

Released:

Nov 7, 2023

Format:

Podcast episode

Released:

Nov 7, 2023

Format:

Podcast episode

Titles in the series (100)

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

Skip carousel

1. Steve @ The Schlesinger Group on How to Grow Your Business in a Pandemic: In this episode, Steve Schlesinger, the CEO of the Schlesinger Group, joins one of our co-founders Ian Ash to discuss: - How his business has grown while staying true to its mission despite challenges posed by the pandemic - What his vision of the futur by Dig In
15 min listen
6. Zoltan Lorantffy on How to Create an Effective WFH Model: In this episode, Ian interviews Zoltan Lorantffy, Chief Marketing Officer at TalentWorldGroup, a native cloud, tech enabled organization with a 100% work from home (WFH) culture. Some of the things we'll cover in this interview: How TalentWorldGroup by Dig In
21 min listen
28. Eric @ Interac on Blurred Lines in Payments: We invited one of our briliant clients Eric Chue, Director of Research & Industry Insights at Interac, onto the podcast this week to learn about it all. We chat changes in shopper behaviour, how to merge transactional and human insights, and ultimatel by Dig In
34 min listen
15. Tom Johnson @ Dynata on How to Collect High Quality First Party Data: We've got another industry news episode this week. Our CEO Paul chats to Tom, EVP & Managing Director Americas @ Dynata. The two cover all things high quality research, how Dynata is working with their partners and clients to consistently deliver high by Dig In
24 min listen
22. Founder's Spotlight: John @ Civil Pours: John, Co-Founder of Civil Pours, is back again to update us on his entrepreneurial journey. Tune in to learn how he's leveraging Upsiide to build a strong business case for distributors, how they're leveraging the Civil Liberties brand in their new ventur by Dig In
21 min listen
8. Will @ Focus Lab on How to Build a Consistent, Human Brand: Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts. They discuss why the best brands are consistent, which brands are doing brand marketing incredibly w by Dig In
40 min listen
2. Founders @ Virtually The Same on How to Host Online Events: In this second episode, Ian is joined by Virtually the Same, a comedy group comprised of Rayhan, Leo, and Tristan. The friends share their experience: - writing and directing for The Bob Comedy Revue - how they adapt their performances to the virtual en by Dig In
16 min listen
11. John + Nick @ Civil Pours on How to Create a RTD Cocktail Category: In this week's episode of Dig In, John Williamson and Nick Kennedy talk to Ian about how they're taking the concept behind iconic cocktail bar Civil Liberties and creating a brand new ready-to-drink (RTD) cocktail category. Tune in to hear these two entre by Dig In
34 min listen
3. Mark @ eatbigfish on Sustainability in Brand Marketing: Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, th by Dig In
48 min listen
4. Eric @ Dig Insights on Cryptocurrency Trends: Ian interviews Dig’s resident Crypto expert and Analytics Manager, Eric Ferreira. In this interview we will cover: - Big news in Crypto including: the latest Bull Run, Dogecoin, Visa & USDC and the SEC vs. Ripple - We share the results of our propr by Dig In
34 min listen
14. Ed @ Olipop on Using Data to Pioneer the Functional Pop Category: This week we're joined by Ed, Category & Business Insights Manager @ Olipop, about what it's like to work at a fast-growing brand that's pioneering a brand new category. We discuss how Olipop is approaching distribution strategically, the way they sel by Dig In
27 min listen
20. Mike @ InsightPlatforms on Industry News & Acquisitions: Our CEO Paul sits down with Mike Stevens, Founder of InsightPlatforms, to chat about what's going at Ipsos right now (did you read the press release?), Pepsi's creation of PepViz, and the move towards prioritizing behavioural insights. by Dig In
22 min listen
12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category: In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis. Justin chats all things cannabis, walking us through his approach to consumer insights in a category with limited 'sources of truth', the by Dig In
22 min listen
13. Hilton @ Kognitiv on How to Manage Culture Through Crisis: A truly relevant throwback from 2020. Hilton Barbour, Vice President of Marketing @ Kognitiv, chats to Ian about how to keep employees happy and motivated during a time of crisis. They touch on what transparency means in this context, which brands busines by Dig In
23 min listen
10. Rachel @ Inkblot on the Mental Health Pandemic: In this week's Episode of Dig In, Upsiide's President Ian Ash chats with Inkblot's VP of Clinical Services Rachel Toledano about how the pandemic has impacted Canadians' mental health. They touch on stigma associated with vaccinations, the impact of being by Dig In
45 min listen
7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions: In our first monthly industry news episode, Dig Insights' CEO Paul Gaudette is joined by Mike Stevens, Founder of What Next Strategy & Planning and Editor of Insight Platforms. They talk through major news in the research and technology landscape. by Dig In
26 min listen
18. Ron Tite @ Church+State on Building a Better Creative Agency: Ian sits down with Ron Tite, Founder of Church+State, to have an honest conversation about the challenges and blessings of being an agency founder. by Dig In
19 min listen
19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022: Walid Benchama, Global Director of Shopper & Channel Insights, sits down with Marcie Connan, EVP at Dig, to chat all things human insight. Tune in this week to learn what Walid's plans are for 2022, why Coke has rebranded their research function to 'h by Dig In
41 min listen
21. Clodagh @ Coca-Cola on Creativity in Innovation Research: Clodagh has spent 23 years at Coca-Cola working in innovation and research in the USA, South Africa, and Japan (to name a few places!). Tune in to this discussion to learn how her experience in innovation makes her a better researcher, why she loves out-o by Dig In
30 min listen
23. Risa @ Tyson Foods on Why Researchers Should Be Strategists: Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. She's spent the last couple of decades developing a deep understanding of consumer attitudes and behaviour, alongside marketplace trends, to build consumer-relevant brands by Dig In
32 min listen
5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment: Ian is joined by Elizabeth Charles, an educator, writer and founder of EHC solutions, an organization focused on building inclusive leadership through innovation, transformation and education. In this interview we will cover: - The ideas and fears associ by Dig In
30 min listen
9. Sima Vasa + Lexia Schwartz on Market Dynamics in the Insights & Analytics Industry: Dig's CEO Paul chats to Sima, Founder of Infinity Squared Ventures and Lexia, Director at Cannacord Genuity. Both Sima and Lexia are insanely knowledgeable about product and investment trends in the insight & analytics space. Tune in to learn about by Dig In
29 min listen
29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses: We chat to Sam Prochazka, Founder of goodmorning.com, about what it's like to run a DTC mattress company, how he approaches understanding his customer personas, goodmorning.com's multi-brand strategy, and what being an entrepreneur means to him. by Dig In
43 min listen
17. Founder's Spotlight: Joe @ Data Gives Back: Joe chats to our Marketing Director, Meagan, about how he's leveraged his 2-decades of experience in CPG research to build his own coaching business. You'll learn how he's approaching coaching in a unique way, the social enterprise that sits at the backbo by Dig In
22 min listen
27. Founder's Spotlight: Anie @ The Unscented Company: This episode of Dig In is a beauty. Anie Rouleau's founder's story is particularly compelling because she knew what her mission was before she knew how she'd make it happen. Fast forward 10 years and she's built one of the fastest growing businesses in th by Dig In
39 min listen
24. Founder's Spotlight: Marnie @ Thigh Society: We love to spotlight customer-obsessed founders doing something different in their industry. In this month's Founder's Spotlight, Meagan sat down with Marnie this week to chat all things building a business. Tune in to learn: - How Marnie bootstrapped th by Dig In
32 min listen
37. Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success: We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot topics for a growing CPG business like flavor innovation, gathering insights, and building teams. This time, we go team into omnichann by Dig In
28 min listen
25. Adam Coffey Debunks Common Myths of Private Equity: Adam is a President and CEO, board member, best-selling author, and Forbes Business Council member. Through his experience executing a buy-and-build strategy, he has bought and sold more than 100 companies ranging in size from $1M to $1B. Not to mention h by Dig In
48 min listen
42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research: Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insigh by Dig In
40 min listen
32. Adam Faulkner on The Power of Sonic Branding, Jingle Comebacks & Entrepreneurship: Adam Faulkner is a pretty interesting guy; whether it’s his background as a creative at agencies, his biketrip from London to Tokyo, or the seemingly endless catalogue of music references he can speak to at the drop of a hat. This week, we brought him ont by Dig In
36 min listen

More Episodes from Dig In

Skip carousel

102. How Chobani redefined branding with augmented reality (AR) by Dig In
23 min listen
101. How Johnsonville’s marketing strategy lead sausages to social change by Dig In
25 min listen
100. How Popeyes scored a touchdown with their insights based marketing by Dig In
33 min listen
99. How Google Pay has emerged as a revolutionary innovation by Dig In
24 min listen
98. Navigating career transitions in market research by Dig In
25 min listen
97. How Hyatt Hotels is taking creativity, storytelling, and hospitality to create a cultural movement by Dig In
37 min listen
96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet by Dig In
36 min listen
95. How to transform customer experience and lead your team to success w/ CMO Betsey Chung by Dig In
28 min listen
94. How to Refresh A Brand (Successfully) With Swanson Health by Dig In
30 min listen
93. All About the Money: Transforming Insights to Action with Visa by Dig In
28 min listen
92. Brewing Innovation: Inside the Creation of Folgers 1850 by Dig In
27 min listen
91. How STōK cold brew is sky rocketing through earned media with Wrexham AFC by Dig In
35 min listen
90. How Kraft Heinz Reinvents Brands in a Gen-Z World by Dig In
29 min listen
89. How Kenvue Successfully Launched a New Brand in Canada by Dig In
24 min listen
88. The Importance of Human Behavior in Market Research by Dig In
31 min listen
86. Pizza Hut's recipe for innovation by Dig In
35 min listen
85. How Clorox mastered synthesizing real-life and product innovation by Dig In
25 min listen
84.How to build a B2B Podcast by Dig In
37 min listen
83. What is elegant disruption? by Dig In
24 min listen
82. Why we hired a Chief Revenue Officer to fuel our growth by Dig In
30 min listen
81. What can brands do to navigate consumer distraction? by Dig In
19 min listen
80. How AI is Impacting Marketing Research by Dig In
32 min listen
79. How to go Beyond Category by Dig In
34 min listen
78. How to Build a Successful D2C Brand by Dig In
24 min listen
How to Make PR Fun by Dig In
28 min listen
76. How to Build Customer Loyalty by Dig In
39 min listen
75. How to See the Future by Dig In
40 min listen
74. How to Localize a Global Brand by Dig In
33 min listen
73. Dig's Founders on The DIY vs Custom Research Debate by Dig In
32 min listen
72. How to Craft a Sell Story that Retailers Will Love by Dig In
31 min listen

Discover this podcast and so much more

87. Unlocking the power of influence

87. Unlocking the power of influence

Titles in the series (100)

More Episodes from Dig In