15 min listen
21. Clodagh @ Coca-Cola on Creativity in Innovation Research
FromDig In
ratings:
Length:
30 minutes
Released:
Oct 6, 2021
Format:
Podcast episode
Description
Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:
How she ended up in research, and then innovation, and then research again
Why she's a better researcher because of her time spent working in creativity and innovation
How she brought design thinking to her research practices
The impact of a few key mentors on her career trajectory
The rationale behind Coca-Cola's consolidation of 450 global brands to 180
How she and her cross-functional team are assessing research tools for the business's innovation practice
The distinction between human and consumer insights within Coca-Cola
How she ended up in research, and then innovation, and then research again
Why she's a better researcher because of her time spent working in creativity and innovation
How she brought design thinking to her research practices
The impact of a few key mentors on her career trajectory
The rationale behind Coca-Cola's consolidation of 450 global brands to 180
How she and her cross-functional team are assessing research tools for the business's innovation practice
The distinction between human and consumer insights within Coca-Cola
Released:
Oct 6, 2021
Format:
Podcast episode
Titles in the series (100)
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