We invited one of our briliant clients Eric Chue, Director of Research & Industry Insights at Interac, onto the podcast this week to learn about it all. We chat changes in shopper behaviour, how to merge transactional and human insights, and ultimately how to succeed in an industry that's so heavily impacted by adjacent industries.Tune in to learn:
Tactics that Eric's team uses to add a human dimension to transactional data
What a payments diary is and how it gives his team a leg up
The importance of employing caution and rigour when merging different types of data
The blurred lines between retail, technology, and payments industries (and how Eric thinks payments can facilitate innovation)
Why payments has become less of a discrete action and more of an embedded part of our day-to-day experiences
What Amazon Go might mean for the future of shopping and payments