35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends

13. Hilton @ Kognitiv on How to Manage Culture Through Crisis: A truly relevant throwback from 2020. Hilton Barbour, Vice President of Marketing @ Kognitiv, chats to Ian about how to keep employees happy and motivated during a time of crisis. They touch on what transparency means in this context, which brands busines by Dig In

23 min listen

15. Tom Johnson @ Dynata on How to Collect High Quality First Party Data: We've got another industry news episode this week. Our CEO Paul chats to Tom, EVP & Managing Director Americas @ Dynata. The two cover all things high quality research, how Dynata is working with their partners and clients to consistently deliver high by Dig In

24 min listen

9. Sima Vasa + Lexia Schwartz on Market Dynamics in the Insights & Analytics Industry: Dig's CEO Paul chats to Sima, Founder of Infinity Squared Ventures and Lexia, Director at Cannacord Genuity. Both Sima and Lexia are insanely knowledgeable about product and investment trends in the insight & analytics space. Tune in to learn about by Dig In

29 min listen

4. Eric @ Dig Insights on Cryptocurrency Trends: Ian interviews Dig’s resident Crypto expert and Analytics Manager, Eric Ferreira. In this interview we will cover: - Big news in Crypto including: the latest Bull Run, Dogecoin, Visa & USDC and the SEC vs. Ripple - We share the results of our propr by Dig In

34 min listen

2. Founders @ Virtually The Same on How to Host Online Events: In this second episode, Ian is joined by Virtually the Same, a comedy group comprised of Rayhan, Leo, and Tristan. The friends share their experience: - writing and directing for The Bob Comedy Revue - how they adapt their performances to the virtual en by Dig In

16 min listen

1. Steve @ The Schlesinger Group on How to Grow Your Business in a Pandemic: In this episode, Steve Schlesinger, the CEO of the Schlesinger Group, joins one of our co-founders Ian Ash to discuss: - How his business has grown while staying true to its mission despite challenges posed by the pandemic - What his vision of the futur by Dig In

15 min listen

7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions: In our first monthly industry news episode, Dig Insights' CEO Paul Gaudette is joined by Mike Stevens, Founder of What Next Strategy & Planning and Editor of Insight Platforms. They talk through major news in the research and technology landscape. by Dig In

26 min listen

23. Risa @ Tyson Foods on Why Researchers Should Be Strategists: Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. She's spent the last couple of decades developing a deep understanding of consumer attitudes and behaviour, alongside marketplace trends, to build consumer-relevant brands by Dig In

32 min listen

11. John + Nick @ Civil Pours on How to Create a RTD Cocktail Category: In this week's episode of Dig In, John Williamson and Nick Kennedy talk to Ian about how they're taking the concept behind iconic cocktail bar Civil Liberties and creating a brand new ready-to-drink (RTD) cocktail category. Tune in to hear these two entre by Dig In

34 min listen

3. Mark @ eatbigfish on Sustainability in Brand Marketing: Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, th by Dig In

48 min listen

8. Will @ Focus Lab on How to Build a Consistent, Human Brand: Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts. They discuss why the best brands are consistent, which brands are doing brand marketing incredibly w by Dig In

40 min listen

12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category: In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis. Justin chats all things cannabis, walking us through his approach to consumer insights in a category with limited 'sources of truth', the by Dig In

22 min listen

5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment: Ian is joined by Elizabeth Charles, an educator, writer and founder of EHC solutions, an organization focused on building inclusive leadership through innovation, transformation and education. In this interview we will cover: - The ideas and fears associ by Dig In

30 min listen

33. Adam Jacobs on Macro-economic Trends in Canada, Reimagining the Office, and Innovation: In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows * a lot * about the economy and how things might change and shift in the next lit by Dig In

38 min listen

37. Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success: We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot topics for a growing CPG business like flavor innovation, gathering insights, and building teams. This time, we go team into omnichann by Dig In

28 min listen

10. Rachel @ Inkblot on the Mental Health Pandemic: In this week's Episode of Dig In, Upsiide's President Ian Ash chats with Inkblot's VP of Clinical Services Rachel Toledano about how the pandemic has impacted Canadians' mental health. They touch on stigma associated with vaccinations, the impact of being by Dig In

45 min listen

24. Founder's Spotlight: Marnie @ Thigh Society: We love to spotlight customer-obsessed founders doing something different in their industry. In this month's Founder's Spotlight, Meagan sat down with Marnie this week to chat all things building a business. Tune in to learn: - How Marnie bootstrapped th by Dig In

32 min listen

43. Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey: Erin Cohen, Director, Consumer Insights at Tim Hortons, discusses the back-to-basics approach she’s spearheading at Tim Hortons, how consumers’ routines changed because of the pandemic, and how foundational research informs the customer journey. by Dig In

25 min listen

19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022: Walid Benchama, Global Director of Shopper & Channel Insights, sits down with Marcie Connan, EVP at Dig, to chat all things human insight. Tune in this week to learn what Walid's plans are for 2022, why Coke has rebranded their research function to 'h by Dig In

41 min listen

6. Zoltan Lorantffy on How to Create an Effective WFH Model: In this episode, Ian interviews Zoltan Lorantffy, Chief Marketing Officer at TalentWorldGroup, a native cloud, tech enabled organization with a 100% work from home (WFH) culture. Some of the things we'll cover in this interview: How TalentWorldGroup by Dig In

21 min listen

14. Ed @ Olipop on Using Data to Pioneer the Functional Pop Category: This week we're joined by Ed, Category & Business Insights Manager @ Olipop, about what it's like to work at a fast-growing brand that's pioneering a brand new category. We discuss how Olipop is approaching distribution strategically, the way they sel by Dig In

27 min listen

30. Ajit Ghuman on Pricing Strategy, the GBB Model & Free Trials30.: Ajit Ghuman is the author of bestselling book, Price to Scale, and currently leads Product Marketing at Narvar. We brought him on to pick his brain on how technology companies should approach building their SaaS pricing. It's a fascinating episode. by Dig In

35 min listen

32. Adam Faulkner on The Power of Sonic Branding, Jingle Comebacks & Entrepreneurship: Adam Faulkner is a pretty interesting guy; whether it’s his background as a creative at agencies, his biketrip from London to Tokyo, or the seemingly endless catalogue of music references he can speak to at the drop of a hat. This week, we brought him ont by Dig In

36 min listen

35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends: Will works in conversion rate optimization (CRO) for some well-known DTC brands, and having him on the podcast this week was fascinating. If you’ve ever wondered how you can optimize your website to drive more conversions (and bring in more sales!) this e by Dig In

35 min listen

36. Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams: We’re so excited to share this week’s episode of Dig In where we chat to Paul Teshima, the Chief Client Experience Officer at Wealthsimple. In his role, Paul leads the client success, operations, portfolio management and Work teams. And he’s got a crazy c by Dig In

24 min listen

21. Clodagh @ Coca-Cola on Creativity in Innovation Research: Clodagh has spent 23 years at Coca-Cola working in innovation and research in the USA, South Africa, and Japan (to name a few places!). Tune in to this discussion to learn how her experience in innovation makes her a better researcher, why she loves out-o by Dig In

30 min listen

54. How You Can Use Artificial Intelligence in Market Research: Besides being an EVP of Advanced Analytics at Dig, Joel Anderson is also our true in-house AI expert. In today’s episode, Joel discusses everything AI and why he loves it, use cases for AI in market research and beyond, cool tools Joel and his team built by Dig In

35 min listen

22. Founder's Spotlight: John @ Civil Pours: John, Co-Founder of Civil Pours, is back again to update us on his entrepreneurial journey. Tune in to learn how he's leveraging Upsiide to build a strong business case for distributors, how they're leveraging the Civil Liberties brand in their new ventur by Dig In

21 min listen

29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses: We chat to Sam Prochazka, Founder of goodmorning.com, about what it's like to run a DTC mattress company, how he approaches understanding his customer personas, goodmorning.com's multi-brand strategy, and what being an entrepreneur means to him. by Dig In

43 min listen

17. Founder's Spotlight: Joe @ Data Gives Back: Joe chats to our Marketing Director, Meagan, about how he's leveraged his 2-decades of experience in CPG research to build his own coaching business. You'll learn how he's approaching coaching in a unique way, the social enterprise that sits at the backbo by Dig In

22 min listen

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35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends

35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends

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