Video content is a powerful tool to help any seller accomplish their selling goals. However, it’s only powerful when executed and distributed properly. In today’s episode of The Sales Evangelist, Donald is joined by digital marketing professional and owner of KickStart Dental, Chris Pistorius, to learn how any seller can capitalize on video production to garner prospects’ attention. What are things people get wrong with video production? There isn’t a process in place. He uses Lucidchart, a mind-mapping software that helps chart the process and gather steps for a seller to visualize. Map it out and have a plan, but continue with the understanding that it will likely change. Have your Dream 100 - the list of one hundred targets you’d like to acquire as clients. Get a CRM system that fits our needs. Chris uses Pipedrive, but Salesforce and other top CRM systems are viable options depending on your volume and process.  Maintain consistent communication: GoHighLevel is a tool built for marketing agencies that set up automated email sequences depending on the receiver’s responses (or lack thereof.) Use a variety of channels to interact with prospects. Send an email offering a unique video email to each prospect offers an individualized follow-up that can be made once someone has expressed interest. In your video content, magnify the existing pain points the prospect has to validate their belief in the pain point and encourage them to use you to solve that pain. Use platforms like Loom to screen-share and personalize the video content sent to prospects. Chris’s major takeaway? Done is better than perfect. If you take too much time perfecting your studio or finding the ideal tools, you’ll never get it done. Once you put a plan in place and track your progress toward your goals, you’ll find opportunities between what you’re doing and what you need to do. Visit Chris’s website at kickstartdental.com for a free strategy session (P.S. you don’t need to be a dentist.) This episode is brought to you in part by Scratchpad. Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution. Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com.  This episode is brought to you in part by the Outbound 2022 Sales Conference. Are you looking to learn actionable and practical ways to improve your sales performance? Do you or your team want to experience a fantastic professional development opportunity full of expert and high-quality speakers ready to help you reach your sales quotas? Attend this year’s Outbound Conference! Visit outboundconference.com to learn more, and use code MANGO10 at checkout to take a portion of your final ticket price. As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.