Some salespeople say LinkedIn doesn’t work for their industry. But LinkedIn is effective! (Chances are, you’re simply not using the platform correctly!) In today’s episode of The Sales Evangelist, Donald explains the different LinkedIn features available to help make anyone a LinkedIn success. Connect with Donald on LinkedIn to share what features are effective for you that everyone should know! Name Pronunciation By enabling pronunciation on your LinkedIn profile, people can listen to you explaining how to say your name. While simple, this powerful tool will foster better communication and greetings, especially when utilizing cold outreach in the sales process. If your name is easily pronounceable, it’s still a quick intro to your personality and how you approach greetings. Utilizing video in messaging: The video introduction feature on LinkedIn is an opportunity for a more in-depth look at who you are, what you do, and what motivates your professional pursuits.  Engage your audience, direct them to a website, or add a CTA urging people to sign up for your latest class.  When messaging potential leads, supplying video explainers or commentary will build rapport and make you appear more trustworthy than a text message. Utilizing voice in messaging: Recording audio messages is a mobile-only feature that allows you to quickly add an audio component to a message. This is an opportunity to explain your actions, engage your audience, or connect and build rapport. Actually posting content. LinkedIn has close to 800 million active users, but only 2% of users post content regularly. Posting content is one of the most underutilized yet obvious strategies to drive lead growth and offer value to others. If directing people to a website off of LinkedIn, try linking the site in the comments instead of the actual post to generate more impressions. The people who view your profile: Linkedin allows you to see who viewed your profile. While not everyone might apply, this is an excellent database of names to start connecting with potential leads. They clicked on your profile for a reason; you or the other person will benefit from the interaction! This episode is brought to you in part by Scratchpad. Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution. Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com.  As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.