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80. How AI is Impacting Marketing Research

80. How AI is Impacting Marketing Research

FromDig In


80. How AI is Impacting Marketing Research

FromDig In

ratings:
Length:
32 minutes
Released:
Jul 5, 2023
Format:
Podcast episode

Description

“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes.In this week’s episode, Meagan hosts a panel with Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights). The panel discusses the impacts AI has on the market research industry, areas where AI is needs improvement, and tips that produce reliable and efficient results.Tune in to learn:
The comparison between human generated ideas and AI generated ideas
Areas where AI needs to improve to become more mature
How workplaces are adapting to the adoption of AI in their workflow
Tips to leveraging tools and making it understandable
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Released:
Jul 5, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.