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19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022

19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022

FromDig In


19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022

FromDig In

ratings:
Length:
41 minutes
Released:
Sep 22, 2021
Format:
Podcast episode

Description

In today's episode you'll learn:
How Walid is planning for success in 2022
The importance of integrating observational data into research strategy
Why Coca-Cola rebranded their research function to 'human insights'
why Walid believes we're seeing a resurrection of retail, and what other industries can learn from it
His predictions for the future of in-store shopping
Released:
Sep 22, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.