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23. Risa @ Tyson Foods on Why Researchers Should Be Strategists

23. Risa @ Tyson Foods on Why Researchers Should Be Strategists

FromDig In


23. Risa @ Tyson Foods on Why Researchers Should Be Strategists

FromDig In

ratings:
Length:
32 minutes
Released:
Oct 19, 2021
Format:
Podcast episode

Description

Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. Tune in to learn:
why getting an MBA helped her be a better research
the ways in which Risa fosters creative and strategic thinking in her team members
how she trains her team to be better storytellers
how to effectively choose a research methodology through risk assessment
the ways she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable
Released:
Oct 19, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.