27 min listen
S23EP03: Psychographics vs Demographics
From1 Insight
ratings:
Length:
28 minutes
Released:
Apr 4, 2024
Format:
Podcast episode
Description
In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact. The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations. So the conversation develops around this concept. Enjoy! Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/
Released:
Apr 4, 2024
Format:
Podcast episode
Titles in the series (100)
S1:EP07: “Fear is a mask for desire...": Fear is often a mask for desire. When Rich hears that, he looks past the fear and tries to uncover the desire behind the mask. Rich was able to remove this mask with his guest today, Niki Parker. Niki works for the International Red Cross. She set up... by 1 Insight