Welcome to 1 Insight with Rich Litvin, a podcast for extraordinary top performers and their coaches. In this episode, Rich delves into the paradox of high-paying clients. He begins by reflecting on his own journey from coaching clients who paid $10 a month to working with high-paying clients who invest significantly more. Rich emphasizes that the concept of a high-paying client is relative. What might feel like a high-paying client today can evolve as you grow in your coaching practice. The key is recognizing that your pricing will change over time. He shares a personal story of starting his weight training journey, highlighting how even using just the bar can be challenging initially. Similarly, in coaching, everyone starts somewhere, and what seems high-paying now might become the norm later. Rich emphasizes the importance of doing inner work to overcome doubts, fears, and insecurities about pricing. He encourages coaches to practice stating their fees until it becomes natural. While high-paying clients aren't a necessity for everyone, Rich shares that they allow him to provide free content like articles. He mentions that coaches have the freedom to choose how they want to play the coaching game. The episode closes with a reminder that coaching is about leading and transforming people's thinking. If you're interested in learning more about Rich's community of extraordinary top performers, visit https://richlitvin.com/1-insight/. The paradox of high-paying clients is that they don't exist, yet they are everywhere. Your journey as a coach is to determine how you want to play this game, embrace pricing changes, and lead your clients to transformative insights.