15 min listen
74. How to Localize a Global Brand
FromDig In
ratings:
Length:
33 minutes
Released:
May 10, 2023
Format:
Podcast episode
Description
"How do you make a global brand work in hyper localized markets?" Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market.In this episode Sarah tells us about:
Educating consumers on food waste via promoting cost savings
Working across B2B and B2C
How motivations for purchase differ between geographies
--------------Subscribe to our podcast on your favourite platforms:
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Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
LinkedIn
Website
Educating consumers on food waste via promoting cost savings
Working across B2B and B2C
How motivations for purchase differ between geographies
--------------Subscribe to our podcast on your favourite platforms:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Other platforms
Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
Website
Released:
May 10, 2023
Format:
Podcast episode
Titles in the series (100)
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