15 min listen
101. How Johnsonville’s marketing strategy lead from sausages to social change
FromDig In
ratings:
Length:
25 minutes
Released:
Apr 25, 2024
Format:
Podcast episode
Description
On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Juicy campaign, how marketing campaigns can be used to promote more than just products, and women’s experiences in a traditionally male-dominated industry.
Released:
Apr 25, 2024
Format:
Podcast episode
Titles in the series (100)
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