Thigh Society's founder Marnie Rabinovitch Consky is sort of obsessed with thighs. And over the last decade or so, she's made it her mission to perfect a breathable, comfortable, anti-chafing shorts line.Not for nothing: Thigh Society was recognized as one of Canada's fastest growing companies by the Globe & Mail this year, and they've got a cult-like customer base that can't get enough of what they're doing.We love to spotlight customer-obsessed founders doing something different in their industry. In this month's Founder's Spotlight, Meagan sat down with Marnie this week to chat all things building a business. Tune in to learn:
How Marnie bootstrapped the business
Where the vision behind Thigh Society came from
How she leveraged industry forums to validate her business qualitatively
The thoughtful fabric and manufacturing choices that make the products unique (and durable!)
The issue with shape wear marketing today, and how TS is doing it differently
Where the brand hopes to go next