16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain

19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022: Walid Benchama, Global Director of Shopper & Channel Insights, sits down with Marcie Connan, EVP at Dig, to chat all things human insight. Tune in this week to learn what Walid's plans are for 2022, why Coke has rebranded their research function to 'h by Dig In

41 min listen

2. Founders @ Virtually The Same on How to Host Online Events: In this second episode, Ian is joined by Virtually the Same, a comedy group comprised of Rayhan, Leo, and Tristan. The friends share their experience: - writing and directing for The Bob Comedy Revue - how they adapt their performances to the virtual en by Dig In

16 min listen

10. Rachel @ Inkblot on the Mental Health Pandemic: In this week's Episode of Dig In, Upsiide's President Ian Ash chats with Inkblot's VP of Clinical Services Rachel Toledano about how the pandemic has impacted Canadians' mental health. They touch on stigma associated with vaccinations, the impact of being by Dig In

45 min listen

7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions: In our first monthly industry news episode, Dig Insights' CEO Paul Gaudette is joined by Mike Stevens, Founder of What Next Strategy & Planning and Editor of Insight Platforms. They talk through major news in the research and technology landscape. by Dig In

26 min listen

12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category: In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis. Justin chats all things cannabis, walking us through his approach to consumer insights in a category with limited 'sources of truth', the by Dig In

22 min listen

4. Eric @ Dig Insights on Cryptocurrency Trends: Ian interviews Dig’s resident Crypto expert and Analytics Manager, Eric Ferreira. In this interview we will cover: - Big news in Crypto including: the latest Bull Run, Dogecoin, Visa & USDC and the SEC vs. Ripple - We share the results of our propr by Dig In

34 min listen

28. Eric @ Interac on Blurred Lines in Payments: We invited one of our briliant clients Eric Chue, Director of Research & Industry Insights at Interac, onto the podcast this week to learn about it all. We chat changes in shopper behaviour, how to merge transactional and human insights, and ultimatel by Dig In

34 min listen

14. Ed @ Olipop on Using Data to Pioneer the Functional Pop Category: This week we're joined by Ed, Category & Business Insights Manager @ Olipop, about what it's like to work at a fast-growing brand that's pioneering a brand new category. We discuss how Olipop is approaching distribution strategically, the way they sel by Dig In

27 min listen

6. Zoltan Lorantffy on How to Create an Effective WFH Model: In this episode, Ian interviews Zoltan Lorantffy, Chief Marketing Officer at TalentWorldGroup, a native cloud, tech enabled organization with a 100% work from home (WFH) culture. Some of the things we'll cover in this interview: How TalentWorldGroup by Dig In

21 min listen

13. Hilton @ Kognitiv on How to Manage Culture Through Crisis: A truly relevant throwback from 2020. Hilton Barbour, Vice President of Marketing @ Kognitiv, chats to Ian about how to keep employees happy and motivated during a time of crisis. They touch on what transparency means in this context, which brands busines by Dig In

23 min listen

8. Will @ Focus Lab on How to Build a Consistent, Human Brand: Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts. They discuss why the best brands are consistent, which brands are doing brand marketing incredibly w by Dig In

40 min listen

61. The Fundamentals of Brand Strategy: Susan Gillmeister, SVP of Planning at Havas, gives a masterclass on how to build your brand strategy. Tune in to learn why you need to keep up to date with popular culture, why you can’t do strategy without research, and why you need to be a two-year-old by Dig In

45 min listen

11. John + Nick @ Civil Pours on How to Create a RTD Cocktail Category: In this week's episode of Dig In, John Williamson and Nick Kennedy talk to Ian about how they're taking the concept behind iconic cocktail bar Civil Liberties and creating a brand new ready-to-drink (RTD) cocktail category. Tune in to hear these two entre by Dig In

34 min listen

1. Steve @ The Schlesinger Group on How to Grow Your Business in a Pandemic: In this episode, Steve Schlesinger, the CEO of the Schlesinger Group, joins one of our co-founders Ian Ash to discuss: - How his business has grown while staying true to its mission despite challenges posed by the pandemic - What his vision of the futur by Dig In

15 min listen

38. Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design: Richard Ng is probably one of the smartest guys we know, who also happens to be an expert in marketing, PR and market research. As a Marketing Director at Advanced GG, a performance supplement brand for gamers, business professionals and beyond, Richard l by Dig In

36 min listen

9. Sima Vasa + Lexia Schwartz on Market Dynamics in the Insights & Analytics Industry: Dig's CEO Paul chats to Sima, Founder of Infinity Squared Ventures and Lexia, Director at Cannacord Genuity. Both Sima and Lexia are insanely knowledgeable about product and investment trends in the insight & analytics space. Tune in to learn about by Dig In

29 min listen

5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment: Ian is joined by Elizabeth Charles, an educator, writer and founder of EHC solutions, an organization focused on building inclusive leadership through innovation, transformation and education. In this interview we will cover: - The ideas and fears associ by Dig In

30 min listen

24. Founder's Spotlight: Marnie @ Thigh Society: We love to spotlight customer-obsessed founders doing something different in their industry. In this month's Founder's Spotlight, Meagan sat down with Marnie this week to chat all things building a business. Tune in to learn: - How Marnie bootstrapped th by Dig In

32 min listen

22. Founder's Spotlight: John @ Civil Pours: John, Co-Founder of Civil Pours, is back again to update us on his entrepreneurial journey. Tune in to learn how he's leveraging Upsiide to build a strong business case for distributors, how they're leveraging the Civil Liberties brand in their new ventur by Dig In

21 min listen

17. Founder's Spotlight: Joe @ Data Gives Back: Joe chats to our Marketing Director, Meagan, about how he's leveraged his 2-decades of experience in CPG research to build his own coaching business. You'll learn how he's approaching coaching in a unique way, the social enterprise that sits at the backbo by Dig In

22 min listen

30. Ajit Ghuman on Pricing Strategy, the GBB Model & Free Trials30.: Ajit Ghuman is the author of bestselling book, Price to Scale, and currently leads Product Marketing at Narvar. We brought him on to pick his brain on how technology companies should approach building their SaaS pricing. It's a fascinating episode. by Dig In

35 min listen

34. Ruth at Simply Roasted on the ‘Better for You’ Category, Leading with Taste, and Crisps: This week, Meagan got chatting to Ruth Fittock, the Marketing Director at Simply Roasted Crisps. Ruth joined Simply Roasted after a decade in crisps/chips marketing at the likes of Pop Chips...so she’s got a whole host of knowledge to share about how to d by Dig In

38 min listen

36. Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams: We’re so excited to share this week’s episode of Dig In where we chat to Paul Teshima, the Chief Client Experience Officer at Wealthsimple. In his role, Paul leads the client success, operations, portfolio management and Work teams. And he’s got a crazy c by Dig In

24 min listen

3. Mark @ eatbigfish on Sustainability in Brand Marketing: Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, th by Dig In

48 min listen

16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain: This week we've brought Liza Amlani in, Founder at Retail Strategy Group, to chat all things sustainability in retail fashion. Liza has two decades of experience in retail, bringing experience from Ralph Lauren and Accenture to her practice. Amongst her i by Dig In

26 min listen

21. Clodagh @ Coca-Cola on Creativity in Innovation Research: Clodagh has spent 23 years at Coca-Cola working in innovation and research in the USA, South Africa, and Japan (to name a few places!). Tune in to this discussion to learn how her experience in innovation makes her a better researcher, why she loves out-o by Dig In

30 min listen

23. Risa @ Tyson Foods on Why Researchers Should Be Strategists: Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. She's spent the last couple of decades developing a deep understanding of consumer attitudes and behaviour, alongside marketplace trends, to build consumer-relevant brands by Dig In

32 min listen

42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research: Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insigh by Dig In

40 min listen

20. Mike @ InsightPlatforms on Industry News & Acquisitions: Our CEO Paul sits down with Mike Stevens, Founder of InsightPlatforms, to chat about what's going at Ipsos right now (did you read the press release?), Pepsi's creation of PepViz, and the move towards prioritizing behavioural insights. by Dig In

22 min listen

26. Founder's Spotlight: Mark @ Peak: In this week's Founder's Spotlight, Ian sat down with Mark Baltazar, the Co-Founder of Peak MultiFamily Investments. Mark will speak about the opportunity he couldn't pass up in real estate, how his background in research and brand strategy has helped him by Dig In

21 min listen

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16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain

16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain

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