31 min listen
Revolve's Raissa Gerona: We're in the early years of influencer marketing
Revolve's Raissa Gerona: We're in the early years of influencer marketing
ratings:
Length:
30 minutes
Released:
Mar 27, 2019
Format:
Podcast episode
Description
Influencer marketing is far from a new concept. Online fashion and beauty retailer Revolve has spent nearly a decade building a massive influencer marketing program, eventually creating an in-house team dedicated to influencer strategy. For Raissa Gerona, Revolve's chief brand officer, it's exciting that the rest of the retail world is beginning to catch up. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Gerona live at Shoptalk 2019 to discuss how Revolve built its brand through influencers, why Snapchat isn't for the company and what untapped potential remains in the influencer marketing space.
Released:
Mar 27, 2019
Format:
Podcast episode
Titles in the series (100)
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