38 min listen
Why founder Jessica Lee didn't raise any VC funding for Modern Citizen
Why founder Jessica Lee didn't raise any VC funding for Modern Citizen
ratings:
Length:
31 minutes
Released:
Apr 25, 2018
Format:
Podcast episode
Description
Jessica Lee was on the M&A team at Gap Inc., scouting for potential young brands appealing to a more modern customer that the corporation could snap up, when she decided to set off on her own and found a new mid-priced women’s fashion brand. Modern Citizen, launched online in 2016, with a trendier take on direct-to-consumer fashion than comparable brands like Everlane, more affordable prices than Reformation and a focus on building a community from scratch. Lee joined the Glossy Podcast to discuss differentiating the company in a crowded market, marketing with a non-existent budget and building the brand's first store.
Released:
Apr 25, 2018
Format:
Podcast episode
Titles in the series (100)
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