No one believed in Jamie Kern Lima’s vision. At the end of one meeting, an investor even told her that no one would buy cosmetics from someone who looked like she did. In 2016, and after building one of the biggest cosmetics brands in America, Jamie sold it to L'Oréal for $1.2 billion. Today we’re joined by Jamie to talk about how she overcame the limiting beliefs of an entire industry to achieve her wildest dreams. We open our conversation by discussing how Jamie founded It Cosmetics, a journey captured in her new book, Believe It. A key theme in this episode, Jamie shares her mission to create a cosmetics company that represents all women and not just the airbrushed models that are typically used to market products. Jamie then highlights how this mission motivated her to keep fighting for her company, despite a lack of interest from investors. Later, she reveals how she got her big break before unpacking the value of authenticity and following your intuition. We wrap up our discussion by chatting about Jamie’s book and the giveaways she’s releasing alongside it. Jamie’s story is an inspiring example of how you can challenge the status quo while building a strong brand that serves your community. Tune in to discover why staying authentic and believing in your vision can put you on the path to success.