In this week’s episode of the SIMPLE brand podcast, I talk with Pamela Slim, author of  The Widest Net: Unlock Untapped Markets and Discover New Customers Right In Front of You!Pamela’s a best-selling author, business coach, and co-founder of the Main Street Learning Lab in Mesa, Arizona along with her husband, Darryl.Pamela’s the best-selling author of Escape from Cubicle Nation, Body of Work and her latest: The Widest Net.In The Widest Net, Pam teaches us how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places we may never have considered. And she shows us how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.Some of the topics we discuss include:How. to search outside your own "lens" to target your ideal customersHow to more authentically learn about your customersHow you and your customers can help each other grow through a trusted reciprocity frameworkHow to build a community of customers and partners through relationship-buildingHow to simplify your marketing and content strategy by focusing on a "beacon" - one primary communication vehicle RESOURCES FROM THIS EPISODEPamela's sitePamela's book - The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of YouPamela's book - Escape From Cubicle Nation: From Corporate Prisoner to Thriving EntrepreneurPamela's book - Body of Work: Finding the Thread That Ties Your Story Together