34 min listen
The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’
The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’
ratings:
Length:
33 minutes
Released:
Apr 17, 2024
Format:
Podcast episode
Description
In 2015, Jimmy, Lan and Conrad Sansone launched The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since, without outside funding, the brothers have opened 11 stores — in cities including Nashville and Indianapolis — and entered partnerships with retailers including Nordstrom and Von Maur. The Normal Brand, which is based in St. Louis, now sells in 500 stores nationwide.
Among the brand’s differentiators are its proprietary ultra-soft fabric, Puremeso, and its on-call influencer network — Sansone family members, including Lan, have large social followings and are regularly featured in brand marketing. The Normal Brand has seen 40% annual revenue growth since its launch, Jimmy Sansone said on the Glossy Podcast.
Also on the podcast, Jimmy and Lan Sansone discuss The Normal Brand’s strategies for fueling growth, navigating challenges and maintaining a “humble, hungry and smart” team.
Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.
Among the brand’s differentiators are its proprietary ultra-soft fabric, Puremeso, and its on-call influencer network — Sansone family members, including Lan, have large social followings and are regularly featured in brand marketing. The Normal Brand has seen 40% annual revenue growth since its launch, Jimmy Sansone said on the Glossy Podcast.
Also on the podcast, Jimmy and Lan Sansone discuss The Normal Brand’s strategies for fueling growth, navigating challenges and maintaining a “humble, hungry and smart” team.
Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.
Released:
Apr 17, 2024
Format:
Podcast episode
Titles in the series (100)
The Dreslyn founder Brooke Taylor Corcia: 'Data needs to be taken with a grain of salt': Brooke Taylor Corcia, the founder of online fashion and lifestyle store The Dreslyn, wanted to launch her own company to get a more accurate representation of West Coast fashion into the e-commerce lexicon. Three years after launching The Dreslyn as... by The Glossy Podcast