27 min listen
Former Amazon manager Elaine Kwon: 'There are a lot of things that are scary to brands about Amazon'
Former Amazon manager Elaine Kwon: 'There are a lot of things that are scary to brands about Amazon'
ratings:
Length:
30 minutes
Released:
Oct 11, 2017
Format:
Podcast episode
Description
When Elaine Kwon realized just how much fashion and luxury brands don’t understand retail’s new digital world order, she started her own e-commerce management firm, Kwontified, to help them figure it out. Kwon had been working at Amazon, helping luxury fashion brands find success on the platform once they'd signed on. She joined us on the Glossy Podcast this week to talk about focusing on shipping and return structures, online customer service, and -- of course -- whether or not to work with Amazon.
Released:
Oct 11, 2017
Format:
Podcast episode
Titles in the series (100)
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