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Former Amazon manager Elaine Kwon: 'There are a lot of things that are scary to brands about Amazon'

Former Amazon manager Elaine Kwon: 'There are a lot of things that are scary to brands about Amazon'

FromThe Glossy Podcast


Former Amazon manager Elaine Kwon: 'There are a lot of things that are scary to brands about Amazon'

FromThe Glossy Podcast

ratings:
Length:
30 minutes
Released:
Oct 11, 2017
Format:
Podcast episode

Description

When Elaine Kwon realized just how much fashion and luxury brands don’t understand retail’s new digital world order, she started her own e-commerce management firm, Kwontified, to help them figure it out. Kwon had been working at Amazon, helping luxury fashion brands find success on the platform once they'd signed on. She joined us on the Glossy Podcast this week to talk about focusing on shipping and return structures, online customer service, and -- of course -- whether or not to work with Amazon.
Released:
Oct 11, 2017
Format:
Podcast episode

Titles in the series (100)

The Glossy Podcast is a weekly show discussing the impact of technology on the fashion and luxury industries with the people making change happen.