eCommerce was still a fairly new industry when Unique Vintage started 22 years ago. The company has grown with the industry, earning accolades like one of Inc 5000’s fastest-growing private companies in 2020 and Newsweek’s Best Online Shop for 2020/2021. Now, Unique Vintage founder Katie Echeverry is explaining how she started and grew this thriving online clothing store. Unique Vintage started off selling authentic vintage clothing–and they started small, with an initial budget of $2,000 and Katie running the business on her own out of her home. From this humble clothing shop online, they branched out into making their own reproduction vintage-inspired clothes. This jumpstarted the company’s growth, and today Unique Vintage has a hundred employees, a large warehouse space, and an average monthly revenue of $2.9 million with 10% margins. In this interview, Katie shares how to start an online clothing store from scratch. She’ll talk about everything from how to find or design the clothes you sell to how to market them to the right consumers and stand out from other retailers in the niche. If you’ve ever wondered how to start an online clothing store, this is one interview you don’t want to miss!ResourcesUnique Vintage - Find out more about Unique Vintage on their websiteUnique Vintage Instagram - See images of the shop’s fashionsUpFlip blog - Find more advice on how to start and grow a businessShopify Plus - Enterprise commerce platform for sellers in a range of industrieseBay - Resale and eCommerce marketplaceAlibaba - Global online commerce companyRetailOps - Tools for managing products, inventory, orders, and other core retail business systemsNetsuite - Accounting and management tools from Oracle Zoom - Collaboration and video conferencing toolGoogle Workspace - Team planning and communication platformGoogle Meet - Free video meeting software Google Analytics - Free tools to analyze data and gain business insightsTriple Whale - Tools for tracking, managing, and analyzing business dataTikTok - Video-based social media platform  Shoe Dog - Memoir of Nike founder Phil Knight