22 min listen
Nordstrom's vp of creative projects Olivia Kim: 'Earning trust is how you gain wallet share'
Nordstrom's vp of creative projects Olivia Kim: 'Earning trust is how you gain wallet share'
ratings:
Length:
35 minutes
Released:
Apr 4, 2018
Format:
Podcast episode
Description
Olivia Kim joined Nordstrom and moved from New York to Seattle in 2013 as the director of creative projects. Now vp of creative projects, she’s in charge of Nordstrom’s pop-up shops, brand collaborations and exclusives with digitally native brands. Essentially, her role boils down to recruiting new customers to Nordstrom by making it more of a destination for fashion inspiration and brands that can’t be easily found elsewhere. On the Glossy Podcast, Kim discussed how she formed her position and, eventually, department, how fashion collaborations have evolved, and what appeals most to customers.
Released:
Apr 4, 2018
Format:
Podcast episode
Titles in the series (100)
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