Today we talk to Silvia Negri, the Founder and Creative Director of Negri Firman PR & Communication. Her journey in the fashion industry began in the late 80s and early 90s, when she worked for various PR firms and directly with renowned designers such as Giorgio Armani and Calvin Klein, among others. Silvia has carved an extraordinary career path, with her agency rapidly gaining global recognition in just over a decade.Silvia shares her extraordinary journey in the fashion industry, working with prestigious designers and establishing her own firm to expand communication experiences and champion socially-minded causes, while candidly discussing the challenges she faced in the 90s and how those experiences shaped her leadership style and the collaborative culture she strives to foster in her company.KEY TAKEAWAYS [00:45] - Dino recaps last week's show with Dez Roc, and introduces listeners to Silvia Negri, Founder and Creative Director of Negri Firman PR & Communication.  [01:30] - Dino shares some of Silvia’s background and their special longtime connection. [03:39] - Silvia shares her burning passion for fashion and how she seized the opportunity to enter the industry during its prime in Milan—where she met her PR mentor. [04:15] - Silvia's leap of faith that led to an extraordinary journey filled with fashion designers, globe-trotting, and the realization of the PR's crucial role.[04:39] - The thrilling responsibilities of PR: learning the ropes and proving her worth at a remarkably young age.[06:47] - Giving it all up and starting something new—from her kitchen table. [07:26] - The diverse landscape of lifestyle PR Negril Firman PR operates in. [09:07] - How Silvia’s tenure at Calvin Klein ignited a fervor for experimentation and propelled her to embark on her solo journey to become a trailblazer, shaping the future of brand promotion.[09:59] -  Expanding to New York, LA, and London to support her clients. [10:41] - Using the challenge of growth as an opportunity and streamlining digital marketing techniques to effectively support her client's business objectives.[12:42] - Silvia shares some of the BIG names and influential people and causes Negril Firman PR has supported throughout the years. [13:35] - Silvia shares how starting her career in the golden age of fashion influenced her leadership style and taught her to protect her big-name clients.[16:51] - How the fashion industry has changed, and the one thing most of her clients seek in today's climate. [18:17] - How the trials she went through in the early fashion industry helped Silvia develop her strength as a leader. [20:17] - Developing the culture at Negri Ferman through teaching, learning by example, and an appreciation for ideas no matter what rung of the ladder they are coming from.[21:20] - What ‘confrontation’ means in Italian. [21:28] - What it means to work in service of the image of a creative person. [22:17] - Silvia shares the most interesting part of her job, why her family and friends don't really understand what she does, and what she finds most remarkable about her work.  [25:25] - The importance of...