Light & Dwell: Defining Your Signature Style

$Unique Kitchens & Baths: Custom Cabinetry Crash Course: Unique Kitchens & Baths: A Crash Course on Custom Cabinetry Episode Details. We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. In this episode, Tanya and I discuss: Starting a busi$

Shea McGee: Strategic Growth as an Interior Designer by The Interior Collective

41 min listen

Heidi Caillier: Going Against the Grain: Heidi Caillier: Going Against the Grain SHOW NOTES The key to success as an interior designer lies in your own understanding of who you want to be as a designer. Kicking us off on for Season 2 is none other than Heidi Caillier, the Seattle-based interior designer who has successfully grown an impressive following, earned dozens of features in top tier publications, and attracted a devoted clientele base all while avoiding trends and staying committed to her unique outlook as an interior designer. In this episode, Heidi Caillier and I discuss: The importance of controlling the work that you show in your portfolio Choosing and collaborating with a photographer Where to submit projects for publication Print versus digital Curating your social media feed Where to find inspiration and how to use it Evolving your aesthetic and challenging yourself creatively How to approach trends Tailoring a project for the client and understanding their vision An by The Interior Collective

36 min listen

Arvin Olano: Elevated Video Content for Interior Designers: Arvin Olano: Elevated Video Content for Interior Designers Episode Details Things change rapidly in marketing and keeping up with where, how and when to show up is more than a full-time job. But one thing that's become abundantly clear the last few years is that video reigns supreme across social platforms–and it's not going anywhere anytime soon. If you’re an interior designer and struggling to find the time and budget to dedicate to creating elevated video content, we’re addressing all of those concerns in today’s episode. Digital creator, designer, and interior stylist, Arvin Olano, found his second career through the launch of his incredibly successful YouTube channel in 2020. Now, with over 361,000 subscribers following his journey, he’s cracked the code for navigating the logistics of video production for interior designers. In today’s episode, Arvin is generously walking us through creating an editorial calendar, conten by The Interior Collective

57 min listen

Prospect Refuge: Process Breakdown - Extensive Renovations: Every interior designer’s process is so distinctly unique. While designing new construction projects can be a bit more straightforward, renovation projects require a unique level of experience and planning to both bid and execute effectively. Today, Victoria Sass - principal designer and founder of award winning Minneapolis based studio, Prospect Refuge, walks us through her noteworthy renovation process. Specializing in historic and architecturally significant properties, Prospect Refuge projects evoke quiet luxury in a joyfully unassuming way. Links Mentioned in This Episode: Prospect Refuge Book Victoria on The Expert Ontologia Collection Instagram Kwin Made IDCO Studio by The Interior Collective

60 min listen

Carley Page Summers: Styling for Photoshoots vs. Styling for Living: Carley Page Summers: Styling for Photoshoots vs. Styling for Living Episode Details. The reality is that styling a home for your clients is different than styling for a photoshoot. What looks beautiful in person might not exactly translate over camera. If you want to put your best foot forward on camera, online, and in-person, today’s guest has mastered it all. Carley Page Summers first explored her love for interior design through photographing and styling spaces. Now, she brings her refined editorial eye and skill for crafting a visual narrative to her interior design projects and her work is simply unmatched. Today, Carley is walking us through the key differences between styling interiors for photo, video, and lifestyle applications. In this episode, Carley and I discuss: How different art forms can inform and inspire interior design The primary differences between interior design and interior styling Skil by The Interior Collective

50 min listen

Chango & Co: Finding Joy in Social Media Marketing: Chango & Co: Finding Joy in Social Media Marketing Episode Details. Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to lifestyle influencer, is it still worth the effort to show up on social media? And if so, how? Today’s guest, Susana Simonpietri, Creative Director and Founder of Chango & Co., has over 286k followers and was one of the first interior designers to see Instagram’s marketing potential when the platform first launched. Despite overseeing a wildly successful interior design studio made up of a team of almost 20 individuals, Susana still runs Chango & Co by The Interior Collective

53 min listen