Heidi Caillier: Going Against the Grain

$Unique Kitchens & Baths: Custom Cabinetry Crash Course: Unique Kitchens & Baths: A Crash Course on Custom Cabinetry Episode Details. We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. In this episode, Tanya and I discuss: Starting a busi$

Amber Lewis: Growing Pains + Industry Stardome: Amber Lewis: Growing Pains & Industry Stardome Episode Details Noteworthy success is always the goal for an interior design business. But when a studio expands into a full blown lifestyle brand, the lines can blur when it comes to corporate structure. With an ever-changing industry and internal roles evolving to fill gaps that come with growing pains, managing who does what in each department can prove complicated. Today, I’m welcoming Amber Lewis of Amber Interiors to walk us through her studio’s structure after spending a decade as a top designer. We’re chatting all about repeat book deals, product licensing, and what comes next for an interior designer of her caliber. In this episode, Amber and I discuss: How to run two separate, successful business entities Who you should hire first Employee structure within an interior design studio How to stay involved as your studio grows How to grow your business without investors What to lo by The Interior Collective

59 min listen

Arvin Olano: Elevated Video Content for Interior Designers: Arvin Olano: Elevated Video Content for Interior Designers Episode Details Things change rapidly in marketing and keeping up with where, how and when to show up is more than a full-time job. But one thing that's become abundantly clear the last few years is that video reigns supreme across social platforms–and it's not going anywhere anytime soon. If you’re an interior designer and struggling to find the time and budget to dedicate to creating elevated video content, we’re addressing all of those concerns in today’s episode. Digital creator, designer, and interior stylist, Arvin Olano, found his second career through the launch of his incredibly successful YouTube channel in 2020. Now, with over 361,000 subscribers following his journey, he’s cracked the code for navigating the logistics of video production for interior designers. In today’s episode, Arvin is generously walking us through creating an editorial calendar, conten by The Interior Collective

57 min listen

Renee Bush: Brand Strategy & Positioning for Interior Designers: Renee Bush: Brand Strategy & Positioning for Interior Designers Episode Details. In this economy, turning away potential clients seems unrealistic, but it’s the only way to make room for your target audience. In today’s episode, interior design brand strategist, Renee Bush, talks us through identifying your ideal clients and positioning your brand to reach them. Renee has helped top designers like Studio McGee, Light & Dwell, and Boxwood Interiors with her proven strategy for identifying the unique differentiator that sets every interior designer apart from the rest. In this episode, we’ll help you identify your ideal client, personify them, and curate your services to both attract and serve them at every stage of life. In this episode, Renee and I discuss: How to best identify your business goals What an ideal client means to an interior designer Why identifying a target audience is valuable The purpose of findi by The Interior Collective

57 min listen

Stefani Stein: Growing a Design Studio While Maintaining a Small Team: While we often have guests on this show with large teams and multiple departments, the reality is, not every interior designer wants to have a large studio. Remaining small and nimble allows for more creativity as the principal designer, less people management, and a more flexible schedule. Today, we welcome award winning Los Angeles based multidisciplinary designer, Stefani Stein, as we explore the logistics and intentions behind scaling a design studio while maintaining a small team. LINKS Stefani Stein Website Instagram The Expert August Abode Design Defined by The Interior Collective

56 min listen

Jake Arnold: From Global Cover Story to Book Launch: As we kick off Season 3, we welcome back fan favorite, Jake Arnold just in time for the drop of his first book, Redefining Comfort. On the tail of his global cover story with Arch Digest, Jake is breaking down his design process working with the likes of John Legend and Chrissy Tiegan, how his “first of its kind” cover hit all 7 international Arch Digest markets, and how you can translate his celebrity status to your own interior design firm. Links Mentioned Jake Arnold Studio Redefining Comfort by Jake Arnold Jake Arnold on The Interior Collective Season 1 The Expert The Expert Showroom The Expert Trade Program Design Camp by The Interior Collective

56 min listen

Kate Abt: When Your Signature Style Trends: Kate Abt: When Your Signature Style Trends Episode Details In an industry where your look literally defines your brand, the pressure to find your signature style can be overwhelming. Defining your look in spite of trends can be critical to the success of your studio and crucial to attracting your ideal clients. So what happens when your look starts trending? Can you still stand out in a sea of lookalikes? Today’s guest is helping us navigate all of those questions and more. Kate Abt of Kate Abt Design opened her studio over a decade ago and immediately established her iconic aesthetic–timeless, collected, and livable. With her English roots and California influences, she’s found the beautiful balance between classic and effortless interiors, despite the ebbs and flows of design trends. In this episode, Kate and I discuss: How to identify your signature style How interior design trends evolve over time Which elements in a design are import by The Interior Collective

37 min listen