Kate Abt: When Your Signature Style Trends

$Unique Kitchens & Baths: Custom Cabinetry Crash Course: Unique Kitchens & Baths: A Crash Course on Custom Cabinetry Episode Details. We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. In this episode, Tanya and I discuss: Starting a busi$

Chango & Co: Finding Joy in Social Media Marketing: Chango & Co: Finding Joy in Social Media Marketing Episode Details. Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to lifestyle influencer, is it still worth the effort to show up on social media? And if so, how? Today’s guest, Susana Simonpietri, Creative Director and Founder of Chango & Co., has over 286k followers and was one of the first interior designers to see Instagram’s marketing potential when the platform first launched. Despite overseeing a wildly successful interior design studio made up of a team of almost 20 individuals, Susana still runs Chango & Co by The Interior Collective

53 min listen

Renee Bush: Brand Strategy & Positioning for Interior Designers: Renee Bush: Brand Strategy & Positioning for Interior Designers Episode Details. In this economy, turning away potential clients seems unrealistic, but it’s the only way to make room for your target audience. In today’s episode, interior design brand strategist, Renee Bush, talks us through identifying your ideal clients and positioning your brand to reach them. Renee has helped top designers like Studio McGee, Light & Dwell, and Boxwood Interiors with her proven strategy for identifying the unique differentiator that sets every interior designer apart from the rest. In this episode, we’ll help you identify your ideal client, personify them, and curate your services to both attract and serve them at every stage of life. In this episode, Renee and I discuss: How to best identify your business goals What an ideal client means to an interior designer Why identifying a target audience is valuable The purpose of findi by The Interior Collective

57 min listen

Laura Hodges: Leaning into Sustainable, Ethical Design: Laura Hodges: Leaning Into Sustainable, Ethical Design Episode Details. It’s no secret that the interior design industry can be one of over-consumption, unnecessary waste, harmful toxins and unsustainable resource harvesting. However, we believe that sustainability should be at the forefront of every project. In today’s episode, I’m chatting with LEED AP and GREEN AP interior designer Laura Hodges about how she implements more sustainable practices in her design business. Laura is taking us through her technical education in environmentally conscious interior design and how she puts it into practice in her design work. In this episode, Laura and I discuss: How to forge a path to sustainable design How sustainable design impacts a home’s livability How to encourage clients to accept ethical design Best practices for repurposing and reusing materials Which elements of interior design work are well recycled Impactful sustain by The Interior Collective

45 min listen

Kate Abt: When Your Signature Style Trends: Kate Abt: When Your Signature Style Trends Episode Details In an industry where your look literally defines your brand, the pressure to find your signature style can be overwhelming. Defining your look in spite of trends can be critical to the success of your studio and crucial to attracting your ideal clients. So what happens when your look starts trending? Can you still stand out in a sea of lookalikes? Today’s guest is helping us navigate all of those questions and more. Kate Abt of Kate Abt Design opened her studio over a decade ago and immediately established her iconic aesthetic–timeless, collected, and livable. With her English roots and California influences, she’s found the beautiful balance between classic and effortless interiors, despite the ebbs and flows of design trends. In this episode, Kate and I discuss: How to identify your signature style How interior design trends evolve over time Which elements in a design are import by The Interior Collective

37 min listen

Samantha Struck: Design Documentation: Construction documentation is the most critical piece to executing designs of the highest caliber. We searched far and wide for examples of the very best in construction documentation and were wowed when we saw the materials presented by Sam Struck at StruckSured Design. In today’s episode, we’re chatting with the mastermind behind the documentation, principal and lead designer of the Hood River based design studio. From initial client education documents all the way through to Construction packages and everything in between, you’ll want to listen to this episode in entirety first, then come back a second time to take thorough notes. CONNECT: StruckSured Interiors Instagram Facebook MENTIONED IN THIS EPISODE: Investment Guide Template Client Process Bundle Contractor Welcome Kit 62 Email Template Bundle by The Interior Collective

60 min listen

Design Camp: How it Started with Lindsey Borchard & Anastasia Casey: DESIGN CAMP TICKETS ON SALE NOW! Lindsey Brooke Design Episode Mentioned: Lindsey Borchard - Pricing as an Interior Designer Together, Lindsey and Anastasia have hosted hundreds of interior designers from every corner of the globe at Design Camp. Design Camp came to fruition based on our personal experiences growing seven-figure businesses in the industry. We felt the lack of a comprehensive, actionable and relatable resource to get started. Everything felt top secret, competitive and subjective. After working together for more than five years, we made it our mission to create an interior design retreat where designers can form honest, supportive relationships, create an accountable mastermind group, and be given the blue print they need to level up their business. Every session of Design Camp is different. The keynotes, the sessions, the people. We work diligently year round to keep Design Camp’s content of the momen by The Interior Collective

63 min listen