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Chango & Co: Finding Joy in Social Media Marketing

Chango & Co: Finding Joy in Social Media Marketing

FromThe Interior Collective


Chango & Co: Finding Joy in Social Media Marketing

FromThe Interior Collective

ratings:
Length:
53 minutes
Released:
Feb 17, 2023
Format:
Podcast episode

Description

Chango & Co: Finding Joy in Social Media Marketing 
 
Episode Details.
Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to lifestyle influencer, is it still worth the effort to show up on social media? And if so, how? 
 
Today’s guest, Susana Simonpietri, Creative Director and Founder of Chango & Co., has over 286k followers and was one of the first interior designers to see Instagram’s marketing potential when the platform first launched. Despite overseeing a wildly successful interior design studio made up of a team of almost 20 individuals, Susana still runs Chango & Co.’s Instagram entirely on her own! Today, she is generously sharing how her studio shows up in such an authentic, successful, and sustainable way on Instagram, and we’ve got a lot of ground to cover. 

In this episode, Susana and I discuss:

Which social media platforms interior designers should invest in
How to balance social media and running a business
Creating and maintaining an editorial calendar
Social media tools for interior designers
How to review social media analytics
Sustainable engagement strategies for designers
Managing dms about product sources
How to find a community on social media
Best practices for using Instagram engagement tools 
How to budget for content creation
How to curate a grid that showcases your aesthetic 
And more!

 
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our
Released:
Feb 17, 2023
Format:
Podcast episode

Titles in the series (46)

A podcast for the business of beautiful living presented by IDCO Studio. Equal parts advisor, collaborator, and trusted friend to interior designers around the world. I’m your host, Anastasia Casey -- bringing in interior designers and industry tastemakers to provide you with actionable advice for your own practice, from experts you already trust. Season 1 has a star studded line up including Shea McGee, Marie Flanigan, Jake Arnold, Clara Jung, Kelli Lamb, Gail Davis, Lindsey Borchard, Lauren Liess, Beth Diana Smith, Amber Lewis and so many more. We’ve assigned each guest a specific topic, for truly actionable, inspiring and strategic takeaways from each episode.