Alison Giese: Interior Design as Your 2nd(+) Career

Lauren Liess: Expanding from Designer to Lifestyle Brand: The line between interior designer and lifestyle influencer is a fine one. The Lauren Liess brand has expanded from Interior Design Studio to include the Lauren Liess Blog and The Property Collective, in addition to three books (with a 4th on the way), numerous TV features and dozens of product collaborations. Lauren Liess’ entire brand evokes a feeling of home across all channels. Her brand feels like those late, slow hours of summer afternoons that seem to linger a little longer than the day before. It feels like the neighbor you grew up next to. As her brands expand, as do her offerings, we’re talking about how to evolve into a lifestyle brand as an interior designer here on The Interior Collective. The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Lauren Liess of Lauren Liess & Co. In this episode, Lauren and A by The Interior Collective

40 min listen

Lindsey Borchard: Pricing as an Interior Designer: The thing design school will never teach you is what to charge. Today’s episode of The Interior Collective is all about pricing as an interior designer. From different ways to charge, the pros and cons of each, and the unusual formula we’ve found most successful - and we’re not holding anything back. Lindsey Borchard of Lindsey Brooke Design - my Design Camp co-founder and forever business best friend is divulging all her secrets to a successful and lucrative interior design studio. Lindsey is committed to transparency in the industry and candidly explains her pain points of pricing and the three phase system she’s built to making sure no money is left on the table as an interior designer. Tune in to this episode of The Interior Collective for an exclusive look at our most popular keynote session of Design Camp. The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living wi by The Interior Collective

57 min listen

Clara Jung: Client Service Quality with Team Growth: As a follow up to Episode 2, The Interior Collective is breaking down how to maintain that perfect client process as your team (and workload) grows. Clara Jung, Principal of Banner Day, is joining us from The Bay Area as one of House Beautiful’s Next Wave Designers. Clara was IDCO Studio’s first interior design client and really the catalyst to making IDCO what it is today. She has successfully grown her team into a full service boutique interior design studio with both in-person and remote full time employees. Her former career as a corporate attorney has paved the way for always perfecting systems and processes that result in the highest caliber of client service.The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Clara Jung of Banner Day. by The Interior Collective

46 min listen

Brittney Vier: Financial Planning for Interior Designers: BONUS EPISODEBrittney Vier: Financial Planning for Interior DesignersAs an interior designer running your own studio, the finances can feel overwhelming. From taxes to payroll, there are so many things to consider. Today’s guest, Brittney Vier, is answering all the most important, the most confusing, and even just the “Where do I start?” questions. This virtual bookkeeper for interior designers shares tips on how not to leave money on the table, ways to ensure your business can stay afloat during times of uncertainty, and who should make up your financial team. Plus, Brittney shares what we can do now, before the end of year, to prepare for a stress-free tax season in this BONUS episode of The Interior Collective.In this episode, Brittney Vier and I discuss: The differences between + how to read financial statements Business entity structures + how they relate to finance Which finance experts to hire and when The best accountin by The Interior Collective

61 min listen

Beth Smith: Transitioning from Side Gig to Full Time Interior Designer: So many designers are straddling the fence between an interior design side hustle and a full-time career. Our season one finale of The Interior Collective features Beth Diana Smith discussing her career transition and lessons learned along the way. Beth Diana Smith spent more than a decade working in accounting and finance with a hard earned Bachelor's degree in Business and a Master's degree in Accounting. Later, Beth earned a degree from the New York School of Interior Design while taking night classes working around her day job. Her interior design career started as a side hustle before she left accounting to start Beth Diana Smith Interior Design. Her designs use expertly curated art, layered textured, bold patterns, and colors to create uniquely sophisticated, layered and luxurious residential designs. Beth has been on NBC and HGTV, and you've seen her work featured in various outlets, including House by The Interior Collective

51 min listen

Gail Davis: Redefining Traditional Style by The Interior Collective

52 min listen

Jake Arnold: How He Started Landing Dream Clients: Show notes linked here. Landing dream projects with ample budgets can feel out of reach. AD 100 Interior Designer and Co-Founder of The Expert, Jake Arnold walks us through his journey to celebrity status and every struggle along the way. A self-admitted work-in-progress, Jake Arnold advises that persistence is key. Success is 1 part luck, 2 parts design, Jake refuses to be looked over. Find inspiration in Jake Arnold’s creative process, re-use Jake’s strategy for getting noticed, and take notes on the countless words of wisdom he shares in this special inaugural episode of The Interior Collective.The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Jake Arnold of The Expert and Studio Jake Arnold. Mentioned in the episode: The Expert Design Camp LA AD100 The Secret IDCO Studio products by The Interior Collective

61 min listen

Unique Kitchens & Baths: Custom Cabinetry Crash Course: Unique Kitchens & Baths: A Crash Course on Custom Cabinetry Episode Details. We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. In this episode, Tanya and I discuss: Starting a busi by The Interior Collective

40 min listen

$Unique Kitchens & Baths: Custom Cabinetry Crash Course: Unique Kitchens & Baths: A Crash Course on Custom Cabinetry Episode Details. We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. In this episode, Tanya and I discuss: Starting a busi$

Blair Moore: Breaking Into Short Term Rentals as an Interior Designer by The Interior Collective

44 min listen

Alison Giese: Interior Design as Your 2nd(+) Career: Alison Giese: Interior Design As Your 2nd(+) Career Episode Details. Oftentimes the path to success isn’t linear and it might take a little longer than expected to find your true calling. In this episode of The Interior Collective, we’re exploring ageism in the interior design industry, how to avoid it, and if it even matters. If social media makes you feel like starting a career in your 40s or 50s is out of the question, today’s guest is here to tell you that it’s never too late to break into the industry. Award-winning interior designer Alison Giese found her passion for design after making two major career changes and she’s sharing her tips for breaking into the interior design industry, and creating a sustainable, thoughtful business with longevity. In this episode, Alison and I discuss: Getting into the interior design industry How to overcome fear of failure Social media marketing Helpful skills for the design industry How t by The Interior Collective

39 min listen

Yond Interiors: The Logistics of Distance Design: Yond Interiors: The Logistics of Distance Design Episode Details. In a post-pandemic world, distance design has become increasingly popular, especially considering the opportunities social media brings to discover designers all over the world. Today’s guest, Julia Miller of Yond Interiors, has perfected the art of high-end distance design and an expert client experience. Yond Interiors is a boutique interior design studio based in Minneapolis, yet serving clients all over North America. Julia’s interiors have been nationally recognized, for good reason, and she has so much knowledge to share with us today. In this episode, Julia and I discuss: Rebranding an interior design business Expanding and hiring a team How to work with clients Breaking into distance design Balancing in-person and distance design projects The impact of social media on client inquiries What’s included in full-service distance design How distance design differs by The Interior Collective

58 min listen

Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce: Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce As an interior designer, how do you keep your doors open during times of uncertainty? The short answer: Diversify your revenue streams and always, always be willing to pivot. Walking us through this process is Bria Hammel, the creative director and CEO of Bria Hammel Interiors. After over a decade of business, Bria has become adept at finding ways to keep her studio thriving despite any hardships in the national economy. Full service design, complete furnishing projects, spec homes, designs for full neighborhood developments, design expert consultations, a digital store, a physical store, events, and product collaborations–Bria knows how to do it all and how to do it all really, really well. In this episode, Bria Hammel and I discuss: First steps in starting a business Handling stress as a business owner How to maintain a small but nimble t by The Interior Collective

51 min listen

Shea McGee: Strategic Growth as an Interior Designer by The Interior Collective

41 min listen

Anastasia Casey: Managing Your Interior Design Business: Today's episode of The Interior Collective is all about Managing Your Interior Design Business - from the softwares we swear by to the intimate workings of hiring, benefits, company policies and managing HR. We’re covering a lot. In This Episode, I'm covering: Our favorite client management software, Dubsado Why we insist on using Google Drive, not Dropbox Filing organization and naming conventions Team communication + inbox zero Why you should be using Canva Interior design studio job descriptions + titles Defining company policies + benefits Studio Handbooks New Hire Tutorials + Checklist In full transparency, I spent the majority of 2021 hashing out every detail of my business, defining our company culture, putting new policies in place and building up industry leading benefits for my team. We were lucky enough to bring in a corporate strategist to help us research, define and implement the most useful practices of large com by The Interior Collective

36 min listen