Shea McGee: Strategic Growth as an Interior Designer

$Unique Kitchens & Baths: Custom Cabinetry Crash Course: Unique Kitchens & Baths: A Crash Course on Custom Cabinetry Episode Details. We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. In this episode, Tanya and I discuss: Starting a busi$

Chango & Co: Finding Joy in Social Media Marketing: Chango & Co: Finding Joy in Social Media Marketing Episode Details. Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to lifestyle influencer, is it still worth the effort to show up on social media? And if so, how? Today’s guest, Susana Simonpietri, Creative Director and Founder of Chango & Co., has over 286k followers and was one of the first interior designers to see Instagram’s marketing potential when the platform first launched. Despite overseeing a wildly successful interior design studio made up of a team of almost 20 individuals, Susana still runs Chango & Co by The Interior Collective

53 min listen

Laura Hodges: Leaning into Sustainable, Ethical Design: Laura Hodges: Leaning Into Sustainable, Ethical Design Episode Details. It’s no secret that the interior design industry can be one of over-consumption, unnecessary waste, harmful toxins and unsustainable resource harvesting. However, we believe that sustainability should be at the forefront of every project. In today’s episode, I’m chatting with LEED AP and GREEN AP interior designer Laura Hodges about how she implements more sustainable practices in her design business. Laura is taking us through her technical education in environmentally conscious interior design and how she puts it into practice in her design work. In this episode, Laura and I discuss: How to forge a path to sustainable design How sustainable design impacts a home’s livability How to encourage clients to accept ethical design Best practices for repurposing and reusing materials Which elements of interior design work are well recycled Impactful sustain by The Interior Collective

45 min listen

Amber Lewis: Growing Pains + Industry Stardome: Amber Lewis: Growing Pains & Industry Stardome Episode Details Noteworthy success is always the goal for an interior design business. But when a studio expands into a full blown lifestyle brand, the lines can blur when it comes to corporate structure. With an ever-changing industry and internal roles evolving to fill gaps that come with growing pains, managing who does what in each department can prove complicated. Today, I’m welcoming Amber Lewis of Amber Interiors to walk us through her studio’s structure after spending a decade as a top designer. We’re chatting all about repeat book deals, product licensing, and what comes next for an interior designer of her caliber. In this episode, Amber and I discuss: How to run two separate, successful business entities Who you should hire first Employee structure within an interior design studio How to stay involved as your studio grows How to grow your business without investors What to lo by The Interior Collective

59 min listen

Becca Interiors: How to Source Everything: Becca Interiors: How to Source Everything Episode Details After years of light, bright, and airy design trends, we’re finally seeing the industry embrace color, pattern, and vintage goods in a big way. Today’s guest has always used these features thoughtfully, in a way that feels collected, warm, and full of character. Becca Casey of Becca Interiors is joining me to dig into two really critical topics for running an interior design business. From walking us through sourcing all the things, to the systems and processes required for contractors and builders to execute her beautifully nuanced designs, Becca is so generously sharing the details in this jam-packed episode. In this episode, Becca and I discuss: How to use color and pattern with intention Reliable sources for quality interior furnishings How to find the right trade partners Which items are best to source from trade partners How to ensure a vintage piece is authentic and high qu by The Interior Collective

46 min listen

Arvin Olano: Elevated Video Content for Interior Designers: Arvin Olano: Elevated Video Content for Interior Designers Episode Details Things change rapidly in marketing and keeping up with where, how and when to show up is more than a full-time job. But one thing that's become abundantly clear the last few years is that video reigns supreme across social platforms–and it's not going anywhere anytime soon. If you’re an interior designer and struggling to find the time and budget to dedicate to creating elevated video content, we’re addressing all of those concerns in today’s episode. Digital creator, designer, and interior stylist, Arvin Olano, found his second career through the launch of his incredibly successful YouTube channel in 2020. Now, with over 361,000 subscribers following his journey, he’s cracked the code for navigating the logistics of video production for interior designers. In today’s episode, Arvin is generously walking us through creating an editorial calendar, conten by The Interior Collective

57 min listen

Brigette Romanek: Gap Meets Gucci: Welcome back to Season 3 of The Interior Collective - a podcast for the business of beautiful living. Quiet Luxury is the buzzword in every marketing campaign and TikTok video around these days. But the concept of mixing bespoke, one-of-a-kind pieces with quality, everyday items is here to stay. Joining us today is Brigette Romanek, founder and principal designer of Romanek Design Studio. She is one of LA’s most sought after designers, and named repeatedly in Arch Digest’s “AD 100” and Elle Décor’s A-List. Brigette's clients include Gwyneth Paltrow, Beyonce, Kelly Rowland, Misty Copeland & Demi Moore and she’s built her studio on the foundation that spaces should be fresh and functional, aesthetically provoking, and completely lived in. Tune in as we break down how Brigette achieves that livable luxury in every project–from quiet family homes to multi-million dollar high-profile projects. Mentioned in this episode: Livable Luxe by Brigette Romanek by The Interior Collective

47 min listen