Influencing Design Through Social Media with Drew Michael Scott

$Unique Kitchens & Baths: Custom Cabinetry Crash Course: Unique Kitchens & Baths: A Crash Course on Custom Cabinetry Episode Details. We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. In this episode, Tanya and I discuss: Starting a busi$

Yond Interiors: The Logistics of Distance Design: Yond Interiors: The Logistics of Distance Design Episode Details. In a post-pandemic world, distance design has become increasingly popular, especially considering the opportunities social media brings to discover designers all over the world. Today’s guest, Julia Miller of Yond Interiors, has perfected the art of high-end distance design and an expert client experience. Yond Interiors is a boutique interior design studio based in Minneapolis, yet serving clients all over North America. Julia’s interiors have been nationally recognized, for good reason, and she has so much knowledge to share with us today. In this episode, Julia and I discuss: Rebranding an interior design business Expanding and hiring a team How to work with clients Breaking into distance design Balancing in-person and distance design projects The impact of social media on client inquiries What’s included in full-service distance design How distance design differs by The Interior Collective

58 min listen

Heidi Caillier: Going Against the Grain: Heidi Caillier: Going Against the Grain SHOW NOTES The key to success as an interior designer lies in your own understanding of who you want to be as a designer. Kicking us off on for Season 2 is none other than Heidi Caillier, the Seattle-based interior designer who has successfully grown an impressive following, earned dozens of features in top tier publications, and attracted a devoted clientele base all while avoiding trends and staying committed to her unique outlook as an interior designer. In this episode, Heidi Caillier and I discuss: The importance of controlling the work that you show in your portfolio Choosing and collaborating with a photographer Where to submit projects for publication Print versus digital Curating your social media feed Where to find inspiration and how to use it Evolving your aesthetic and challenging yourself creatively How to approach trends Tailoring a project for the client and understanding their vision An by The Interior Collective

36 min listen

Chango & Co: Finding Joy in Social Media Marketing: Chango & Co: Finding Joy in Social Media Marketing Episode Details. Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to lifestyle influencer, is it still worth the effort to show up on social media? And if so, how? Today’s guest, Susana Simonpietri, Creative Director and Founder of Chango & Co., has over 286k followers and was one of the first interior designers to see Instagram’s marketing potential when the platform first launched. Despite overseeing a wildly successful interior design studio made up of a team of almost 20 individuals, Susana still runs Chango & Co by The Interior Collective

53 min listen

Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce: Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce As an interior designer, how do you keep your doors open during times of uncertainty? The short answer: Diversify your revenue streams and always, always be willing to pivot. Walking us through this process is Bria Hammel, the creative director and CEO of Bria Hammel Interiors. After over a decade of business, Bria has become adept at finding ways to keep her studio thriving despite any hardships in the national economy. Full service design, complete furnishing projects, spec homes, designs for full neighborhood developments, design expert consultations, a digital store, a physical store, events, and product collaborations–Bria knows how to do it all and how to do it all really, really well. In this episode, Bria Hammel and I discuss: First steps in starting a business Handling stress as a business owner How to maintain a small but nimble t by The Interior Collective

51 min listen

Arvin Olano: Elevated Video Content for Interior Designers: Arvin Olano: Elevated Video Content for Interior Designers Episode Details Things change rapidly in marketing and keeping up with where, how and when to show up is more than a full-time job. But one thing that's become abundantly clear the last few years is that video reigns supreme across social platforms–and it's not going anywhere anytime soon. If you’re an interior designer and struggling to find the time and budget to dedicate to creating elevated video content, we’re addressing all of those concerns in today’s episode. Digital creator, designer, and interior stylist, Arvin Olano, found his second career through the launch of his incredibly successful YouTube channel in 2020. Now, with over 361,000 subscribers following his journey, he’s cracked the code for navigating the logistics of video production for interior designers. In today’s episode, Arvin is generously walking us through creating an editorial calendar, conten by The Interior Collective

57 min listen

Laura Hodges: Leaning into Sustainable, Ethical Design: Laura Hodges: Leaning Into Sustainable, Ethical Design Episode Details. It’s no secret that the interior design industry can be one of over-consumption, unnecessary waste, harmful toxins and unsustainable resource harvesting. However, we believe that sustainability should be at the forefront of every project. In today’s episode, I’m chatting with LEED AP and GREEN AP interior designer Laura Hodges about how she implements more sustainable practices in her design business. Laura is taking us through her technical education in environmentally conscious interior design and how she puts it into practice in her design work. In this episode, Laura and I discuss: How to forge a path to sustainable design How sustainable design impacts a home’s livability How to encourage clients to accept ethical design Best practices for repurposing and reusing materials Which elements of interior design work are well recycled Impactful sustain by The Interior Collective

45 min listen