Welcome to the first of a two part training! In this session I'm going to be covering how to build your personal brand with video, and how to attract clients versus chase leads. A lot of the stuff I'm going to explain today is going to sort of spell all of this out. Call it the who, what, when, where and why of video. Video is not lead generation, its branding its attraction, and to do it more long term or to do it over time, there's a couple things that we're going to have to do ahead of time. That's what we're going to cover today so let's jump into it!Three Things You’ll Learn in This EpisodeHow to not chase business, but have business chase youThe importance of your personal brandWhat the most impactful form of communication is (hint: it's video)ResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started what is up ladies and gentlemen, welcome to the training where we're going to do is go ahead and get started. Right here and what this session is going to be on is how to build your personal brand with video. And attract versus Chase leads attract clients versus Chase leads. And a lot of the stuff I'm going to explain today is going to sort of spell out call it the who, what, when, where and why of video, video is not lead generation, its branding its attraction. And to do it more long term or to do it over time, there's a couple things that we're going to have to do ahead of time. So without further ado, we're going to go ahead and get right on into this. We have not met before, if you've not been on my podcast or anything, my name is Mike way, Boss, I'm the real estate marketing dude. sold real estate since 2002 in Chicago. And today I live in San Diego. And what we do is we script edit distributed videos for real estate agents, lenders, investors all over the country, from East Coast to the West Coast, north and south. And I don't know about you, but I hate lead generation. I hate prospecting I hated chasing leads as an agent. And last four years, what I've been doing is sharing exactly what we always did our whole career, through content creation, and through personal branding. So what we want to do today is walk you through sort of how it all works. And where we're going to start with is that agents with a strong personal brand, they're not going to chase business business chases them, this entire business is built around your personal brand, nobody's hiring your broker anymore. Last I checked. And the reason why this is so important is because only 4% of consumers pick their agent because of the brokerage or the brand they're affiliated with. Quite frankly, I don't think people really care who you work for who you work with, or where you hang your flag. The end of the day, 96% of consumers chose the agent, not the broker they're affiliated with. But ultimately, people are people they do business with agents they typically know like, trust and remember, but they don't remember what it is that you do for a living. And they know that they remember how it is that you do it. And that's true for any industry. Right people don't follow your what they follow your why is another way, I guess you could go out and say it. Now, when you're able to craft video with personal branding, and you do it visually, that's when it works. That's when you start building a brand. So we're going to start off with a little exercise here. And what I want to showcase here is that video is going to be the most impactful form of communication, it's going to be the one that generates the most amount of attention for what I'm