Lilly Liu Minkove is an expert in the luxury retail sector. She focused on the luxury retail industry as an investment banker at Citigroup and Goldman Sachs, and as a management consultant at McKinsey & Co.  Then she gained experience in industry as a Director of Strategy at Coach and as a Director of Stores for Louis Vuitton. Presently she is a partner at ArtLogica Strategy Group which she co-founded with fellow McKinsey alum Jessica Zhu. ArtLogica is a marketing and strategy consultancy for the consumer, retail, and luxury industries. In our discussion, Lilly gives an insider's view into what she looks for when she does an in-store diagnostic.  We also talk about how an independent professional can work with agencies to do large scale consumer surveys. Learn more about Lilly's work at http://artlogicagroup.com/