Our guest today is Valia Glytsis, who runs The Paradox of Leadership, a leadership education firm based in New York and San Francisco. Valia works with leaders and organizations that yearn for a more meaningful and impactful way of working, communicating, and leading. She’s got a blue-chip list of clients that includes HBO, McKinsey & Company, Digitas, Kiehl’s, Soul Cycle, Edelman, New York City Economic Development Corporation, New York University (Stern), Georgetown University. In our wide-ranging discussion, we talk about the ways Valia builds her firm’s visibility through writing, hosting events, and speaking engagements. We talk about the three main revenue lines of her firm, namely executive coaching, training seminars, and keynote speeches. She reveals her morning routine – and I’ve already adopted some of her practices myself. She discusses her three core values, how she chose them, and what role they play. On her website, theparadoxofleadership.com, Valia has some audio products for sale, and she was kind enough to offer listeners of Unleashed a promo code INSPIRE good for 20% off her audio program or her private coaching program.