54 min listen
How to start a DTC swimwear label and scale to $20M+ in less than 3 years, with Andie Swim Founder Melanie Travis
How to start a DTC swimwear label and scale to $20M+ in less than 3 years, with Andie Swim Founder Melanie Travis
ratings:
Length:
46 minutes
Released:
Jan 21, 2021
Format:
Podcast episode
Description
Joining me on the show today is Melanie Travis, Founder of swimwear label Andie.
Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content.
In this episode we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years.
LINKS WE MENTION:
Andie’s Website
Andie’s Instagram
Melanie’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Newsletter: Lean Luxe
Newsletter: 2PM by Web Smith
Podcast : How I Built This with Guy Raz
Book: Radical Candor by Kim Scott
PS: If you’re interested in participating in some listener research please reach out to Doone on email: Hello@femalestartupclub.com
Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content.
In this episode we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years.
LINKS WE MENTION:
Andie’s Website
Andie’s Instagram
Melanie’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Newsletter: Lean Luxe
Newsletter: 2PM by Web Smith
Podcast : How I Built This with Guy Raz
Book: Radical Candor by Kim Scott
PS: If you’re interested in participating in some listener research please reach out to Doone on email: Hello@femalestartupclub.com
Released:
Jan 21, 2021
Format:
Podcast episode
Titles in the series (100)
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