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    Fave Hits: 6 Quick Questions with Melanie Travis, Founder of Andie Swim (part 2)

    Fave Hits: 6 Quick Questions with Melanie Travis, Founder of Andie Swim (part 2)

    FromFemale Startup Club

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    Fave Hits: 6 Quick Questions with Melanie Travis, Founder of Andie Swim (part 2)

    FromFemale Startup Club

    ratings:
    Length:
    7 minutes
    Released:
    Jul 28, 2022
    Format:
    Podcast episode

    Description

    Joining me on the show today is Melanie Travis, Founder of swimwear label Andie. 

    Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy, and relatable content.

    Since their launch back in 2016 Andie has curated a well-rounded swimwear collection for every moment of your life, racking up over 100 styles with multiple texture and coverage options. The whole idea is that these pieces last longer than just one season, and you can bring them back out of your wardrobe time and time again. I love how inclusivity has been part of Andie's DNA since the get-go, with sizes ranging from XS to (recently) 5XL.

    In this episode, we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way, and the steps the company took to grow their Instagram from 12k to almost 100k in just 2 years. 

    Melanie dives into her different areas of focus at different stages of the business, something super interesting to get an insight into. Before launch, three workstreams were taking the majority of her time. Manufacturing, web design, and crowdfunding. She ended up with about 100K to do all of this. All that went to creating swimsuits and to a PR agency, part of the next step of the process. After having the swimsuits in hand, she decided very early on that one of the first places to invest would be PR. This is how you legitimize your business and get people to start talking about it in a serious way. After riding this PR way, Andie started investing in Facebook and Instagram advertising, leading to one of her biggest learnings since starting the business. This key bit of advice: learn how to work these social ads yourself. Don't just rely on outsourcing that, you are definitely going to need it at some point and the skills will come in very handy.

    There are lots more pointers where that came from, so let's get straight into it.

    LINKS WE MENTION:

    Andie’s Website 

    Andie’s Instagram 

    Melanie’s  Instagram

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

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    Released:
    Jul 28, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Want access to the best knowledge, tips, tactics, and strategies from the world's most exciting (and successful) entrepreneurs - who happen to be women? Read on... We started the Female Startup Club podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs, and women in business. This is a space for women-in-progress to learn through insightful episodes, be inspired, and take action to get what you want out of your startup.We’re on a mission to help women build impactful eCommerce and direct-to-consumer businesses through inspirational and practical content. More than a podcast, Female Startup Club is an educational platform that provides insightful podcasts and technical business courses. The startup series has grown into one of the top 0.5% of podcasts listened to globally and became a top 10 podcast for Entrepreneurship in the US that impacts thousands of small business owners every day. Inspiration for the podcast came from reading Tools of Titans by Tim Ferriss and loving the way men share so directly, that no BS approach. We wanted to hear that same business perspective from women. No fluff. (Btw, the book is awesome but it lacks the female perspective). Enter Female Startup Club. What started as quick video interviews with women chatting about their CPG and DTC businesses on social media turned into a thriving startup podcast. Now just over a year in we’ve done 330+ episodes with some of the world’s most exciting female entrepreneurs who share their direct insights, learnings, eCommerce tactics, and strategies in business to help other founders who are trying to figure startup life out and navigate the entrepreneurial path. We’re totally bias, but it’s really cool. Even though it’s an interview-style show, it’s really just two women having a girlfriend-to-girlfriend chat about how she’s built her business. It’s like meeting an interesting founder at a party, being genuinely curious about what they’re doing, and excited to understand the why and how of their entrepreneurial journey. We like to think of Female Startup Club as your Hype Girl. We show that it’s possible and give you the motivation, tools, and resources you need to keep going in business.Today, we have the luxury of talking to some of the most inspiring women in the female entrepreneurial space three times a week through the Female Startup Club podcast. From Blueland’s Sarah Paiji Yoo-, to Rowena Bird from LUSH Cosmetics and further big names such as Gretta van Riel, Sandy Lin, Mimi Ikonn, and Nadya Okamoto. When you zoom out to the big picture, there are clear patterns among the startup growth paths and tactics of these various women, despite coming from vastly different stories and businesses. All these founder conversations have led to a wealth of knowledge when it comes to the realities of starting an eCommerce business in today’s climate. We’ve been told over and over again by these women that they’re happy to share their startup journeys so deeply because they wish there had been a platform like this when they were starting out. If we can show other women-in-progress that anyone can do it,- and that we all start from the same place (an idea!), we can empower women to dream big and think bigger.But above all, at Female Startup Club we truly believe the opportunities arising from knowledge sharing in the female entrepreneurial community to be limitless. Something we strive to do every day is to create a network of powerful women who want to learn and share, to collect learnings, insights, and strategies, and create useful-, valuable content relevant to the DTC, CPG, eCommerce space. ⁣Hold each other up, share our ideas with our community, and expand your businesses and minds. For this, we are extremely proud to be official supporters of the Malala Fund, donating a portion of our sales to the non-profit working for a world where every girl can learn and lead. Learn more at: Femalestartupclub.com