Mark Miller is founder of The Legacy Lab and chief strategy officer of Team One. His work focuses on helping companies build legacies and make lasting impact on the markets they are in. Mark’s new book is “Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World.” How do those who succeed look at today’s world and move through it? Mark has come up with five principles: Put personal contribution before making money, internal culture must come first, it’s not just about growing your customer base but also collaborating with customers, lead in external culture and be the thought leader in your niche, and never stop thinking about your legacy – there is no such thing as 15 minutes of fame. Companies nowadays must not only look at how to get off the ground, but also long term sustainability. Honest Co. is an example of a company that re-imagined a market and positioned their products to become a billion dollar success. Jessica Alba made the company a personal mission and attached her story to it–this passion spilled over into the company and fueled them to where they are now. Other companies have become not only thought leaders but also culture leaders. Sharing technology rather than hoarding information can drive companies forward in unseen ways. Mark shares stories ranging from Ritz Carlton, Lexus, San Diego Zoo, Jagermeister, Mercedes, Apple, Microsoft and Tribeca film festival. These companies/organizations have re-imagined and helped their competitors push markets further by showing more interest in creating cultural and social change rather than dominance over their competitors. In this episode of Trend Following Radio: Work for the modern age Wow stories Legacy companies Re-inventing markets Social and cultural change through business