15 min listen
61. The Fundamentals of Brand Strategy
FromDig In
ratings:
Length:
45 minutes
Released:
Dec 14, 2022
Format:
Podcast episode
Description
Today’s episode is a masterclass on building your brand strategy. Susan Gillmeister, SVP of Planning at Havas, has spent her entire life, in some shape or form, in advertising. Driven by storytelling, Susan realized advertising is all about telling your brand’s story. If it’s a good story, you’ll connect to it on a human level - not just as a company trying to sell you something. Regardless of what you’re selling, you need to resonate with your consumer. Susan elaborates on why if you’re for everyone, you’re really for no one. Plus, she explains a Venn diagram that will help form the basis of your brand strategy. Tune in to learn:
The fundamentals of building a brand strategy
Why you need to keep up to date with popular culture
Why you can’t do strategy without research
Why you need to be a two-year-old and keep asking why
Sue also shares a great example of how a brand properly connects to its consumers on that fundamental human level with The Tough Turban.--------------Subscribe to our podcast on your favourite platforms:
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Spotify
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Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
LinkedIn
Website
The fundamentals of building a brand strategy
Why you need to keep up to date with popular culture
Why you can’t do strategy without research
Why you need to be a two-year-old and keep asking why
Sue also shares a great example of how a brand properly connects to its consumers on that fundamental human level with The Tough Turban.--------------Subscribe to our podcast on your favourite platforms:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Other platforms
Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
Website
Released:
Dec 14, 2022
Format:
Podcast episode
Titles in the series (100)
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