The holidays are fun and not just for kids. Communicators can have fun with the holidays, too. Done well, holiday-themed campaigns can connect you with your audience, generate a lot of engagement and be a good time for everyone. Done poorly, they’re cringe-worthy. Here are some dos and don’ts for creating holiday-themed content campaigns.

Do’s

Get your community, customers, or audience involved;

Make your instructions clear and simple to follow;

You and your team should also be involved;

Plan well in advance.


Don’ts

Don’t alienate part of your audience;

Don’t approach the season with the wrong attitude;

Don’t stray too far from your brand voice.


Have Your Say
What’s the best holiday campaign you’ve ever seen? Do you participate in branded campaigns around the holidays? Share your insights and experiences in the Spin Sucks Community.

Resources
War on Christmas